Gifts promotion is one kind of common promotion means in nowadays’ commercial activity, which is also as one of the merchants’ main promotion methods. But many merchants just use it because of knowing of it from others or finding its effectiveness. They don’t know what effects it has or weather it is suit to themselves or not, let alone how to use it properly. Now I am going to talk about our views on the promotional gifts.
First section: Views on promotional gifts and the promotion of gifts
The concept of gifts & promotion of gifts and their based effect.
Gifts as a kind of return while ones buying goods, is a commodity freely given to consumers or sold with lower price. It’s major function is promoting consumption directly. For example, you can send a fashionable silicone power balance bracelet and beautiful silicone jelly watch freely to consumers or selling beautiful towel cake & creative gifts in low price.
Promotion of gifts refer to merchants directly promote commodities sale in short term by stimulating its profit directly, while customers buying gifts. This material benefit deepens customers’ impression of the commodity. It is in favour of strengthening its competitiveness. Therefore, making full use of promotion activity will take great effect. For example, while you send customers a power balance bracelet or jelly watch which is printed with your logo freely, when they wear it frequently, it must sure that they will have deep an impression of your company.
How to design a good gift?
Promotional gifts are actually an additional gift or consessions for consumers. Promotional gifts should follow three general principles of selection: to maintain the relevance with products, to design projects simplely, do not exaggerate the value of gifts. It means: people can see it, and get it, use it well. As a sports goods saleman, why not sending silicone bracelet to consumers? if you are selling cars, how about send key chain to consumers?
The more function of gifts.
In addition to directly promote sales, the role of gifts includes transfering emotion, deeper value and further sales. Those products like calendar, desk calendar, notepad, floor staircase number plate, napkins, gift table, and so visual acuity test, etc. which are printed with business information is to play its marketing function in depth; This needs to be carefully designed and investment, which is generally only the manufacturers or large businesses having this capability. Following will introduce a gift which has the multiple function of promoting sale, transferring emotion, transferring deeper value and in-depth marketing. These gifts are always in low cost, and be easy to designed and manufactured.
Second section: Views on the gifts which is hot sale.
Hot products have certainly been the pursuited by most of consumers. They like to pursuit fashion. For example, recently a product called the towel cake, which is made of a towel. It can be folded like cakes, chocolates, flowers and other shapes, or anything as long as you can think of. As towel cake can be made easily, and be used in a lot of promotions Activities. Those young people who like new things will be attracted by towel cake soon after seeing it.
Besides, as a sports fan he must know about customized power balance bracelet. Yes, this is what Shaquille O’Neal, Kobe Bryant likes to wear as a health product, but the price of a genuine one is too high which is actural higher than its cost. Thus many businesses go to find manufacturers of this aspect in China to design more fashionable, more in line with its own characteristics power balance bracelet.
However, silicone toy watch and jelly watch are also quite well, and many young people like it them very much and wear them always shows its fashion.
Therefore, the choice of hot products as promotional items has the following benefits:
1 We all will like to wear it usually that can do advertise for itself
2, You can easily find manufacturers. Such as power balance bracelet manufacturers, there are many silicone manufactories that could be easily find in China. Besides power balance bracelet, there are Leather keychain, jelly watch and toy watch manufacturers also are very easy to find.
3,It can reflect the trend of the grasp of your company, and company’s level.
没有评论:
发表评论