Teaching you cognizance the powerful function of gifts’ promotion activity and how to make full use of it.

 
Gifts promotion is one kind of common promotion means in nowadays’ commercial activity, which is also as one of the merchants’ main promotion methods. But many merchants just use it because of knowing of it from others or finding its effectiveness. They don’t know what effects it has or weather it is suit to themselves or not, let alone how to use it properly. Now I am going to talk about our views on the promotional gifts.
First section: Views on promotional gifts and the promotion of gifts
The concept of gifts & promotion of gifts and their based effect.
Gifts as a kind of return while ones buying goods, is a commodity freely given to consumers or sold with lower price. It’s major function is promoting consumption directly. For example, you can send a fashionable silicone power balance bracelet and beautiful silicone jelly watch freely to consumers or selling beautiful towel cake & creative gifts in low price.
Promotion of gifts refer to merchants directly promote commodities sale in short term by stimulating its profit directly, while customers buying gifts. This material benefit deepens customers’ impression of the commodity. It is in favour of strengthening its competitiveness. Therefore, making full use of promotion activity will take great effect. For example, while you send customers a power balance bracelet or jelly watch which is printed with your logo freely, when they wear it frequently, it must sure that they will have deep an impression of your company.
How to design a good gift?
Promotional gifts are actually an additional gift or consessions for consumers. Promotional gifts should follow three general principles of selection: to maintain the relevance with products, to design projects simplely, do not exaggerate the value of gifts. It means: people can see it, and get it, use it well. As a sports goods saleman, why not sending silicone bracelet to consumers? if you are selling cars, how about send key chain to consumers? 
The more function of gifts.
In addition to directly promote sales, the role of gifts includes transfering emotion, deeper value and further sales. Those products like calendar, desk calendar, notepad, floor staircase number plate, napkins, gift table, and so visual acuity test, etc. which are printed with business information is to play its marketing function in depth; This needs to be carefully designed and investment, which is generally only the manufacturers or large businesses having this capability. Following will introduce a gift which has the multiple function of promoting sale, transferring emotion, transferring deeper value and in-depth marketing. These gifts are always in low cost, and be easy to designed and manufactured.
Second section: Views on the gifts which is hot sale.
Hot products have certainly been the pursuited by most of consumers. They like to pursuit fashion. For example, recently a product called the towel cake, which is made of a towel. It can be folded like cakes, chocolates, flowers and other shapes, or anything as long as you can think of. As towel cake can be made easily, and be used in a lot of promotions Activities. Those young people who like new things will be attracted by towel cake soon after seeing it.
Besides, as a sports fan he must know about customized power balance bracelet. Yes, this is what Shaquille O’Neal, Kobe Bryant likes to wear as a health product, but the price of a genuine one is too high which is actural higher than its cost. Thus many businesses go to find manufacturers of this aspect in China to design more fashionable, more in line with its own characteristics power balance bracelet.
However, silicone toy watch and jelly watch are also quite well, and many young people like it them very much and wear them always shows its fashion.
Therefore, the choice of hot products as promotional items has the following benefits:
1 We all will like to wear it usually that can do advertise for itself
2, You can easily find manufacturers. Such as power balance bracelet manufacturers, there are many silicone manufactories that could be easily find in China. Besides power balance bracelet, there are Leather keychain, jelly watch and toy watch manufacturers also are very easy to find.
3,It can reflect the trend of the grasp of your company, and company’s level.

The role of power balance bracelet and test methods

Power balance bracelet is a stimulator of power. It can immediately adjust user’s body and makes one get better performance, so that it can enhance user’s power and function of balance, and strengthen the flexibility of abdominal muscles. Meanwhile, it will help users improve their mood and keep them in good condition. 

Question and answer:

Question: What is power balance?

Answer: The purpose of balancing power is to improve our work, life, entertainment and competition! With observation, we found that by using the power balance and flexibility, people’s core of strength will be increased immediately, and it will bring better balance, bigger range of movement. In addition, it will also reduce one’s pain and make them earn more energy and longer durability.

Question: How is the energy balance working?

Answer: Our body has a magnetic field, the subconscious is the one who is in charge of our actions. In the whole day, we will be impacted on by our work and traffic. This impaction will lead to flexibility reduced, body tired. This tire will make us feel lazy, and a day will be ended with it.

Question: What are the main benefits of power balance bracelet?

Answer:

Question: If energy balance bracelet is safe?

　Answer: Please do not worry that it is absolutely safe. The different area of magnetic products will take efforts of the balance between the using of frequency of utilization. And it won’t bring any bad influence on people’s body.

Question: Weather the energy balance is only designed for athlete?

Answer: the answer for it is no. Everyone has the rights to enjoy the benefit from this kind of technology. Thanks to the extensive range of benefit, which includes to prove balance, enhance core of country’s general power, promote the effects of proposal, everyone can enjoy it well.

Question: If the energy balance bracelet could be stained with water?

Answer: Yes ofcourse it can. Hologram has included each material of power balance, even if it is completely submersed in water, it still can keep its original shape and function. You even can wash it with warm water and soap then put it outside to dry. But please be careful not to wash it with washing machine and dry it with dryer.

Question: What is the durability of energy balance bracelet?

Answer: Usually, hologram of energy balance bracelet can last long for one year.

Take for example, one salesman stand with you and pull your hand until you lose your balance. Then, he gives you a energy balance bracelet, and tries to push you in purpose of making you lose balance. Suspiciously, you get more balance than before.  

Searching through YouTube, you can find countless of cyber citizens have experienced the test about balance. Kharmala Alexander comments on: “I believe in its products.” Eddie Hui, Tony Rothman pointed further point: “it is a good health products.

It is really good that I will use it all the time. And I will bolt the fuck things.” This is a quite powerful thing.

Recently, I did a balance test for testing the balance between Michle and me. Michle

I discussed the validity of the balance in Steele test.

"You do not know how hard while they push at the first time," he said. "For second time, you performed more balance because of you got ready for it." Steele saw the second major flaw balance test. "When the test subjects know they are in testing, the only way to reduce the placebo effect is ---, so that makes judgments 'blind': Let the experimenter know if it has effects by using the product or not, that will cause them lose balance, and the only way to keep the body balance is wearing the power balance bracelet.”

Do trendy 'power' bracelets really work?

Weekend warriors and professional athletes always seem to be searching for super powers. You know, that little boost of energy to transform Susie Sweaty Mess into Wonder Woman: bold, powerful and invincible.

For many, the search leads to extra hours in the gym or a shift in diet. But lately, some have embraced a much less conventional concept – power-charged bracelets – to step up their game.

"Once you wear one piece, it charges your whole body," says J.J. McGlynn, a personal trainer and paid promoter for the Ampli5 metal and leather sports bands launched earlier this year.

Improved energy, flexibility, balance and performance are among the anecdotal claims made about the bracelets, which include either some metal or hologram technology. Manufacturers admit, however, there's barely any scientific evidence it offers anything more than an attitude enhancement.

"While we have received testimonials and responses from around the world about how Power Balance Bracelet has helped people, there is no assurance it can work for everyone," company spokesman Adam Selwyn says via email.

The science behind the bracelets, makers say, is a blend of ancient Eastern medicine and new technology. In unscientific terms, metal in the bands increases communication between nerve cells and muscles, thus improving performance.

Studies conducted on the technology so far have been small, involving about 50 people per test. That's not enough proof that the power is more than mental, says John Gross, a St. Anthony's Hospital sports doctor and assistant chief physician for the Tampa Bay Rays

"The scientific evidence is sketchy at best," says Gross, who says a number of his patients wear the bracelets.

Regardless, Power Balance bands are sold in 40 countries and the company expects more than $35 million in sales in 2010, the Associated Press reports. Its few dollars hologram bracelets have been embraced by professional athletes and celebrities, including baseball player Shane Victorino, quarterback Drew Brees and reality princess Khloe Kardashian.

St. Petersburg-based Ampli5 is much newer, but uses the same sports celebrity concept in marketing its $25 band. Maurico "Shogun" Rua, a professional Ultimate Fighting Championship competitor is among those endorsing the product.

Gross understands why professional athletes embrace the bracelets and comparable products. They're always looking for an edge, physical or psychological.

He calls the power balance bracelets a "placebo effect," meaning it offers a mental advantage to its user. It's no different than golfers who swear they do best using a certain brand of golf ball, Gross says.

"There's a huge mental aspect to the game," he says. "And that's what these power bracelets are aiming at."

A recent unscientific review of Ampli5 and Power Balance bands by 4you was inconclusive, but did show that wearing one can affect your mental outlook. Teen and adult testers wore the bracelets for a week during regular workouts including yoga, soccer, running, cardio exercise and weight lifting.

Initially all the testers were acutely aware of their movements, energy and flexibility and thought something might be different. But the awareness wore off in subsequent workouts, and none were convinced performance improved.

The products haven't been tested by the Food and Drug Administration, meaning none of the companies can claim to cure medical conditions, including problems with balance, joint pain and flexibility, or fatigue.

Marketing steers clear of specific claims and avoids using the word "cure" in any circumstance. Gross says these otherwise harmless products would be crossing the line if they claimed to cure, or suggested people stop other medical treatments

"If somebody puts the bracelet on and thinks that it can cure their cancer or asthma, then that could kill them," he says.

American regulators are not the only ones watching the products. Earlier this year, Australian health officials challenged Power Balance's Bracelet claims, which led to the company's "no-questions-asked money-back guarantee" for anyone who doesn't like the products.

Power Balance says it's confident the bands will continue to be popular, and they've expanded the line to include necklaces and golf and baseball accessories. And others are jumping into the market, including Ampli5 and IRenew, at retailers such as Wal-Mart and Bed, Bath & Beyond,

Gross, the physician, says his job is to help his athletes maximize their performance and not undermine anything that might be an improvement. He has no proof the bracelets do or don't work, so he's supportive of the accessory, for now.

"As a practitioner, I have no reason to discourage them," he says.

Do trendy ‘power’ bracelets really work?

Weekend warriors and professional athletes always seem to be searching for super powers. You know, that little boost of energy to transform Susie Sweaty Mess into Wonder Woman: bold, powerful and invincible.
For many, the search leads to extra hours in the gym or a shift in diet. But lately, some have embraced a much less conventional concept – power-charged bracelets – to step up their game.
“Once you wear one piece, it charges your whole body,” says J.J. McGlynn, a personal trainer and paid promoter for the Ampli5 metal and leather sports bands launched earlier this year.
Improved energy, flexibility, balance and performance are among the anecdotal claims made about the bracelets, which include either some metal or hologram technology. Manufacturers admit, however, there’s barely any scientific evidence it offers anything more than an attitude enhancement.
“While we have received testimonials and responses from around the world about how
Do trendy ‘power’ bracelets really work?
has helped people, there is no assurance it can work for everyone,” company spokesman Adam Selwyn says via email.
The science behind the bracelets, makers say, is a blend of ancient Eastern medicine and new technology. In unscientific terms, metal in the bands increases communication between nerve cells and muscles, thus improving performance.
Studies conducted on the technology so far have been small, involving about 50 people per test. That’s not enough proof that the power is more than mental, says John Gross, a St. Anthony’s Hospital sports doctor and assistant chief physician for the Tampa Bay Rays
“The scientific evidence is sketchy at best,” says Gross, who says a number of his patients wear the bracelets.
Regardless, Power Balance bands are sold in 40 countries and the company expects more than $35 million in sales in 2010, the Associated Press reports. Its few dollars hologram bracelets have been embraced by professional athletes and celebrities, including baseball player Shane Victorino, quarterback Drew Brees and reality princess Khloe Kardashian.
St. Petersburg-based Ampli5 is much newer, but uses the same sports celebrity concept in marketing its $25 band. Maurico “Shogun” Rua, a professional Ultimate Fighting Championship competitor is among those endorsing the product.
Gross understands why professional athletes embrace the bracelets and comparable products. They’re always looking for an edge, physical or psychological.
He calls the power balance bracelets a “placebo effect,” meaning it offers a mental advantage to its user. It’s no different than golfers who swear they do best using a certain brand of golf ball, Gross says.
“There’s a huge mental aspect to the game,” he says. “And that’s what these power bracelets are aiming at.”
A recent unscientific review of Ampli5 and Power Balance bands by 4you was inconclusive, but did show that wearing one can affect your mental outlook. Teen and adult testers wore the bracelets for a week during regular workouts including yoga, soccer, running, cardio exercise and weight lifting.
Initially all the testers were acutely aware of their movements, energy and flexibility and thought something might be different. But the awareness wore off in subsequent workouts, and none were convinced performance improved.
The products haven’t been tested by the Food and Drug Administration, meaning none of the companies can claim to cure medical conditions, including problems with balance, joint pain and flexibility, or fatigue.
Marketing steers clear of specific claims and avoids using the word “cure” in any circumstance. Gross says these otherwise harmless products would be crossing the line if they claimed to cure, or suggested people stop other medical treatments
“If somebody puts the bracelet on and thinks that it can cure their cancer or asthma, then that could kill them,” he says.
American regulators are not the only ones watching the products. Earlier this year, Australian health officials challenged Power Balance’s Bracelet claims, which led to the company’s “no-questions-asked money-back guarantee” for anyone who doesn’t like the products.
Power Balance says it’s confident the bands will continue to be popular, and they’ve expanded the line to include necklaces and golf and baseball accessories. And others are jumping into the market, including Ampli5 and IRenew, at retailers such as Wal-Mart and Bed, Bath & Beyond,
Gross, the physician, says his job is to help his athletes maximize their performance and not undermine anything that might be an improvement. He has no proof the bracelets do or don’t work, so he’s supportive of the accessory, for now.
“As a practitioner, I have no reason to discourage them,” he says.

The Power balance bracelet

 
PROFESSIONAL cyclist Bradley Wiggins used it at last year’s Tour de France.
Pro triathlete Andreas Raelert also wore one enroute to a second-place finish at the 2010 Ironman World Championships.
We are talking about Power Balance’s wristband – the silicone band that its makers claim help athletes perform at their best.
The company made the news last December after an Australian consumer watchdog found the wristbands to be a scam and ordered refunds to be paid to dissatisfied customers.
Controversy aside, there is no shortage of professional athletes who openly endorse the “performance-enhancing” wristbands. Wiggins is one of the many pro cyclists who sport the Power Balance.
Last year’s Garmin-Transitions ProTour team (this year’s Garmin-Cervelo) have been spotted with the band too.
The question is: Do the bands really work?
Together with eight other cyclists and triathletes from the Nanyang Technological University’s biathlon team, we put the Power Balance wristband to the test.
Throughout February and March, we wore the bands while swimming, cycling and running, and recorded our experiences and performance.
Personally, I was cynical. I believe there are no short-cuts to success and the only way to become a better cyclist is to get out on the road and log the distance.
Also, seeming product contradictions did little to assuage my concerns. While statements on the front of the box claimed that the product used “performance technology”, the fine print on the back of the box read, “results vary”.
Power Balance said the bands are developed in the US and embedded with a “Mylar hologram” (a type of polyester film), which allegedly mimics “Eastern philosophies” and optimises the wearer’s “natural energy field”.

Successful Promotional Gifts Strategy, answer 5 questions first.

“Promotion” is one of 4p classical marketing in a global marketing theory, We also find in the market, each company is not advertising, but without exception, each company carry out promotions. The promotional gift is a common and effective form of marketing. You often get silicone jelly watch, leather keychain, silicone power balance bracelet, silicone ion watch
But the gift promotional activities are numerous, but not all of them achieve success. From Three levels from the epistemological point of view, why will be a successful promotional gifts, we must first make sense what the promotional gifts are ? Why do promotional gifts (master common sense)? Second, we must figure out how to use it.
That is, how to do promotional gift (the skill). Finally, how to ensure the correct use of the high rate of things (not 100%), also how to make 10l marketing win 9 successful case.(handing of the nature and principle).
In order to do promotional activities more successful, it is better to know know 5 questions:
1:Do consumers know what promotional gifts are you doing?
 To solve this problem is to issure the gift promotions by Stragegy.
 If consumers do not know your gift promotions, even if your gift is very good, Nobody can be familiar with it, This is like a dancing party without applaud, a song no one will be cheering
Share your promotion of gifts, it is the basic principle of success.
In acutual operated case, The enterprise can use newspapers, magazines, television, Internet, radio, terminals, and many other communication tools to achieve this purpose. In this process, companies need to pay attention to the following three points.
1: The enterprises should take into account the cost of this.It won’t be better while the more people know it.
2, To inform your target customers rather than all the people, therefore, the choice of the media should be divided. Your goal is sports enthusiasts? Well, you need to let them know that you promotional information and choosing the gifts are their favorite, such as power balance bracelet.
3, Successful gift promotion always is to spend the least money to achieve the best effect.
The important standard that measuring a promotional activitie is whether success or not, which can use short-term to stimulus long-lasting effect.
The ideal results of promotional gift: Enterprises hope that 20% ~ 30%  of 1,000 individuals  directly involved. (sweep stakes promotion is another matter); 70% to 80% of the people will purchase the products after the end of the promotional activities for the impact of the promotional gifts ; 100% of people know the gift promotion activity.  You must hope to see a lot of people are wearing hand printed with your company logo, silicone jelly watch, metal keychain, and silicone power balance bracelet after the end of the promotional activities . The nature of promotional gifts is to use an activity to influence a target group.
Second, know that consumers are willing to come?
 This requires enterprises to solve the problem of attractive promotional gifts. Enterprises must remember that a  not attractive gift promotion , even to be held in the consumer’s doorstep, consumers would not come – because consumer’s time is valuable. Thus, the attractiveness of the gift promotion must start with a good design.
The attractiveness of promotion gifts is from many aspects, for example, consumers may come for your novel promotional gifts. When a articles for daily uses company holds promotional activity ,it uses their key products, silicone power balance bracelet as promotional gifts when their key products, silicone power balance bracelet as promotional gifts , in the event of the day, which attractes large crowds. If you sell children’s products, you use the silicone jelly watch fashion and beautiful silicone toy watch as a gift, can children not like to come?
This requires enterprise to solve a question, the question about the attraction of gifts which are promotional gifts. Enterprises must remember that if a gift promotion loss attraction, even to be held in the consumers’s doorstep, they would not come as well. It is because of consumer time is also valuable. Thus, a gift promotion must be started from good design on acctractiveness of gifts.
The attractiveness of promotion gifts are from many aspects. For example, consumers may come for your fresh promotional gifts. A groceries company use their key products-silicone power balance bracelet as the promotional gifts in a sales promotion. So at that day, they attracted large crowds.
If you do children products’ business, you use the fashionable silicone jelly watch and beautiful silicone toy watch as a gift, a child can not like to come?
1, The point of attraction should be aimed to your consumer group.
The bigest failue is to attract irrelevant bystanders but not the target consumers.
2, Grasping the intensity of promoting promotional gifts.
An intensity directly affects how much of profits an enterprise will lose. An enterprise should select a product as 10% of the profit, or 20%? This needs careful consideration. If stimulus is too small, consumers are not interested, while the stimulus is too great that will lead to two questions: Firstly, normally if we select the range of 10% it will attract consumers, but if we select 20%, 10% of them would be wasted; Secondly, overly promotional means that the profits of loss will be larger. According to the marginal effect theory, a large range of proportion could not bring the same impact and results. On contrast, a small activity, may just cost a cheap towel cake is enough. So, as a home appliances company, you will not give refrigerator during a promotional activity as a gift, but a stick of magnetic refrigerator will be very persuasive.
Third, while consumers want to come, could them come?
This question needs to solve weather the time and location will be convenient to consumers.
1.Selecting a appropriate time for consumers.
Acturally, in general, enterprises will always arrange short-term promotional activity on holidaies. This will basicly avoid the conflict between working time and producing time. However, apart from the large selection of the point of time, the other easily overlooked details by many companies should also be taken into account.
For instance, while an enterprise arranged gift promotional activities based on time, they did not take the weather conditions into consideration. As the result it was driving rain during the activity, and money was paid at the as per regular while gifts of silicone power balance bracelet ,toy watch did not be sent out. Hence the affect of activity was greatly reduced.
Another enterprise, while they were launching a business gift promotional activities, there was a local major lottery scratch card activity, the results was that all the consumers were attracted and went off. Therefore, we must focus on all details of promotional activities and gifts.
3. Selecting a good location which is convenient to the consumer coming.
In the fast moving consumer goods industry, promotional gifts tend to choose the location of the flow of people in downtown or large stores. But companies must also need to concern about other related information, such as a better choice in the downtown and other locations, its cost tends to be relatively high. Therefore, on the aspect of specific choice of locations, weather an enterprise would consider about a relatively low cost with the same effect in a not busy site?

Magic necklace or snake oil

Wesley college outfielder Rich Lober is sure the small charm around his neck is what he keeps him balanced and coordinated.
Whenever he plays, Lober wears his Phiten Titanium Necklace, and claims it helps him stay relaxed in the field, and he says several of his teammates use the product also. The company’s website claims the $32 necklace uses specially-engineered titanium to “emit energy that effectively controls your bio electric current.”
“I don’t know if it actually does works,” Lober said. “But I can definitely feel myself relax when I think, ‘I’m wearing my Phiten.’ I feel a little bit more relaxed than if I wasn’t wearing it.”
The Phiten necklace is one of many popular “performance-enhancing” accessories on the market, which are worn and endorsed by celebrity athletes such as the Phillies’ Shane Victorino and the New York Knicks’ Carmelo Anthony. Doctors and scientists doubt the product claims, saying the companies that make these products are selling snake oil.
“They don’t work,” Dr. Harriet Hall, a physician and medical columnist, said.
Hall said the concept of the body having an energy field is not supported by research, and that these companies are using scientific-sounding claims to scam customers.
“It’s the whole field of energy medicine — it’s bogus,” she said. “It’s based on the pre-scientific concept of life energy and they attach this frequency business onto it to make it sound like science.”
In recent years, the popularity of the performance-enhancing accessories has been on the rise.
The Power Balance features a holographic disk, and like the Phiten necklace, it is said to interact with the energy frequencies of the body
“It’s based on all those Eastern philosophies to create balance,” Selwyn said. It is designed to “help you feel your best,” although he would not say specifically what that means.
Locally, the wristbands are selling well in sporting goods stores.
“More and more people are telling their friends about it; they’re coming in asking for it,” said Nelson Duncan, a salesperson at Al’s Sporting goods in Wilmington.
Duncan wears a Power Balance bracelet himself and said he’s seen positive changes in many customers who try it on. Once, he said, a woman who needed assistance walking into the store became completely mobile after wearing the bracelet.
In the store, Duncan gives prospective buyers the “Power Balance test.” In the test, participants are asked to put their arms out and stand on one leg. The tester is then pushed and will usually fall off balance. Then, the tester puts on the Power Balance. When pushed again, the tester often does not fall.
“Whether it’s a mental thing — it could be — but I’ve seen it work,” Duncan said.
Power Balance has not released any studies on its product, but independent researchers have, and the results are not in the company’s favor. A study released in the March Journal of Sports and Science Medicine found that the holographic bands have no effect on flexibility, balance or strength.
“We replicated the testing they did, the same balance test, the same flexibility test, same strength test,” John Porcari, an exercise physiologist at the University of Wisconsin-La Crosse said. However, unlike the Power Balance test, Porcari’s experiment adhered to scientific method.
Porcari found that the hologram imbedded bracelet was no better at improving performance than a 30-cent band from Walmart. He said the improvements seen in the Power Balance test are the result of the person being warmed up, not the plastic charm.
“If I try to push you over, and then try to push you over a second time, you know what’s coming, you start leaning the other way, stabilizing yourself,” Porcari said.
In January, after the Australian Competition and Consumer Commission deemed Power Balance’s advertisements to be misleading, the company admitted that there is “no credible scientific” evidence behind its technology. Later that month, Power Balance came under fire again for its advertising claims in a class-action lawsuit in California.
Now, on its website, the company claims the hologram “reacts differently for different people.”
Lober admits that his Phiten charm is somewhat of a fashion statement. He bought the necklace after he saw professional athletes wearing it in the field.
“The kids are using them because they see the pros wear them on TV,” Lober said.
Athletes can be superstitious, and according to sports psychologist Joel Fish, if a person believes in the claims of the charms, they may actually affect performance.
“We call it self-fulfilling prophecy,” said Fish, director of the Center for Sports Psychology in Philadelphia. “If you believe something like this helps you, then it can help you. It doesn’t guarantee it, but the belief can go a long way.”
Any lucky charm with a perceived benefit will show the same effect, Fish said. It doesn’t have to be a bracelet.
“It doesn’t substitute at all for hard work, repetitions, getting rest, eating properly,” Fish said. “But if you got all those other bases covered and you think this helps — that’s fine.”
While Hall says these products are not harmful, she thinks the companies that make them are being deceptive.
“Science impresses people,” Hall said. “The average consumer doesn’t understand enough science to see what is wrong with these claims.”
Locally, the wristbands are selling well in sporting goods stores.
“More and more people are telling their friends about it; they’re coming in asking for it,” said Nelson Duncan, a salesperson at Al’s Sporting goods in Wilmington.
Duncan wears a Power Balance bracelet himself and said he’s seen positive changes in many customers who try it on. Once, he said, a woman who needed assistance walking into the store became completely mobile after wearing the bracelet.
In the store, Duncan gives prospective buyers the “Power Balance test.” In the test, participants are asked to put their arms out and stand on one leg. The tester is then pushed and will usually fall off balance. Then, the tester puts on the Power Balance. When pushed again, the tester often does not fall.
“Whether it’s a mental thing — it could be — but I’ve seen it work,” Duncan said.
Power Balance has not released any studies on its product, but independent researchers have, and the results are not in the company’s favor. A study released in the March Journal of Sports and Science Medicine found that the holographic bands have no effect on flexibility, balance or strength.
“We replicated the testing they did, the same balance test, the same flexibility test, same strength test,” John Porcari, an exercise physiologist at the University of Wisconsin-La Crosse said. However, unlike the Power Balance test, Porcari’s experiment adhered to scientific method.
Porcari found that the hologram imbedded bracelet was no better at improving performance than a 30-cent band from Walmart. He said the improvements seen in the Power Balance test are the result of the person being warmed up, not the plastic charm.
“If I try to push you over, and then try to push you over a second time, you know what’s coming, you start leaning the other way, stabilizing yourself,” Porcari said.
In January, after the Australian Competition and Consumer Commission deemed Power Balance’s advertisements to be misleading, the company admitted that there is “no credible scientific” evidence behind its technology. Later that month, Power Balance came under fire again for its advertising claims in a class-action lawsuit in California.
Now, on its website, the company claims the hologram “reacts differently for different people.”
Lober admits that his Phiten charm is somewhat of a fashion statement. He bought the power balance necklace after he saw professional athletes wearing it in the field.
“The kids are using them because they see the pros wear them on TV,” Lober said.
Athletes can be superstitious, and according to sports psychologist Joel Fish, if a person believes in the claims of the charms, they may actually affect performance.
“We call it self-fulfilling prophecy,” said Fish, director of the Center for Sports Psychology in Philadelphia. “If you believe something like this helps you, then it can help you. It doesn’t guarantee it, but the belief can go a long way.”
Any lucky charm with a perceived benefit will show the same effect, Fish said. It doesn’t have to be a power balance bracelet.
“It doesn’t substitute at all for hard work, repetitions, getting rest, eating properly,” Fish said. “But if you got all those other bases covered and you think this helps — that’s fine.”
While Hall says these products are not harmful, she thinks the companies that make them are being deceptive.
“Science impresses people,” Hall said. “The average consumer doesn’t understand enough science to see what is wrong with these claims.”

Power Balance Bracelets a bust; get a dog, lose weight

Here are some short health news items:
Bracelet may be a bust
An American Council on Exercise (ACE) and University of Wisconsin-La Crosse study found that Power Balance bracelets do not improve flexibility, balance, strength or power.
According to the ACE, “The study evaluated 42 college-aged NCAA Division III athletes who were asked to perform two trials of the following four tests, without warm-up: trunk flexibility, balance, strength and the vertical jump.
“Subjects were tested in the same order, but half wore the placebo bracelet in the first trial round, switching to the Power Balance in the second round; the other half first wore the Power Balance bracelet and used the placebo bracelet in the second round. Neither the participants nor the examiners knew which bracelet was used in which trial phase due to the randomized and double-blind exam protocol.
“In the end, none of the tests demonstrated a significant difference between using the Power Balance braceletversus using the placebo. The only consistent finding was the subjects always did better during the second trial, whether they were wearing the Power Balance bracelet or the placebo bracelet.”
Walnuts are the top nut
A new study shows walnuts to be the healthiest of all tree and ground nuts, which are considered to be among Mother Nature’s most nearly perfect packaged foods. Walnuts have a combination of more healthful and higher-quality antioxidants than any other nut.
According to researcher Joe Vinson, a professor at the University of Scranton in Pennsylvania, they have more antioxidants than almonds, peanuts, pistachios, hazelnuts, Brazil nuts, cashews, macadamias and pecans.
In fact, his research showed that a handful of walnuts contains almost twice the antioxidants as an equivalent amount of any other commonly consumed nut. However, the heat from roasting nuts generally reduces the quality of the antioxidants, so they need to be eaten raw to get full benefit.
Nuts in general have an unusual combination of nutritional benefits in addition to antioxidants. They contain high-quality protein, vitamins, minerals and fiber. Eating nuts has been shown to decrease risk of heart disease, certain kinds of cancer, gallstones and Type 2 diabetes.
Does sitting around really harm your waistline?
Obviously, sitting all day is not a way to lose weight and become heart healthy. However, a study in the European Heart Journal has reported it is not just the length of time people spend sitting but also the number of breaks they take that can make a difference.
The study found prolonged periods of sedentary time (even for those who exercise) resulted in larger waists, lower levels of good cholesterol (HDL) and higher levels of C-reactive protein (an important marker of inflammation) and triglycerides (blood fats). The researchers found that the more breaks people took, the smaller their waists and the lower their levels of C-reactive protein.
As a result, they suggest standing up to take phone calls; walking to see a colleague rather than using email or phoning; standing during meetings; using the bathroom on a different floor; and taking the stairs instead of the elevator.
Get a dog and lose weight?
It makes sense: If you have to walk a dog, you will probably exercise more.
Fewer than half of all Americans meet the minimum government standard for leisure-time physical activity 150 minutes per week. A new study led by a Michigan State University researcher and appearing in the current issue of the Journal of Physical Activity and Health shows people who own and walk their dogs are 34 percent more likely to meet that standard and become healthier.
The study showed people who walked their dogs generally walked about an hour longer per week than people who owned dogs but did not walk them.
The researchers also found the dog walkers were more active overall. So, there appears to be a strong link between owning and walking a dog and achieving higher levels of physical activity that go beyond the actual dog walking.
Other findings revealed middle-age people have the least amount of time to walk their dogs; younger and older people get the most physical activity benefit; dogs 1 year old or younger were more likely to be walked than older dogs; and larger breeds (over 45 pounds) were walked for longer than smaller dogs.

How to use the facebook to fund-raising, The virtual charity know it!

Virtual gifts have the great market. Even in early days there are a lot of people in the facebook who are willing to pay for the virtual flowers to friends. Farmville sell trees and sheep to the players as a part of the game for friends have receive a great success. We found that users are willing to pay for virtual items, even if these virtual items are not for their own usage but for others. I let f the real gift of silicone power balance, silicone jelly watch or silicone ion watch become virtual gifts? What will happen. From this trend, many people began to try to integrate the virtual gifts to social media strategy in the profit model. Then few of them get success. But from several successful social media, we can observe how do the virtual gifts do the application job to the nonprofit organizations to learn some experience. Imagine that you spend £ 2 to send friends a specific charity badge, not a bunch of flower towel cake. Charity logo will appear on the page in the facebook friends (also will display in the news windows of other friends while the £ 2 will be donated to charity. This simple but influential creative idea is just giving gift, this app let friends express their support of specific charities by giving gifts, such as pick up a virtual badge. For example, if you want to show support for Breast Cancer Care, you can get a badge given to friends about the institution, and send a message about the charity and information the activities that they are engaged. When you buy a badge then you donate through Just giving £ 2, if you want to donate more you can choose more. This is a very interesting model, when in a gift reality. Such as the power balance wristband, silicone jelly watch and silicone toy watch what turned into a virtual, it still has so much value. This is a simple and practical creative idea. It success is built on the basis of facebook and other social media behavior: where people like to get together online.

1. Users use badge as one of the ways to express their support –In the last Fresh Networks user survey, we discovered why people on Facebook like to click the "like" button. One big reason is the badge of personal data can be displayed in the user's personal interests and shows what they support. If you are an Arsenal fan, then turn to the Arsenalpage, click on the "like" button you can win one Arsenal team page logo, which shows support for the team. Just Giving gifts provide us with such virtual gifts to friends to show each other the way their concerns and preferences. Of course, you can also click it the power balance bracelet inside for your favorite team gift.

2. Badge provides as mart way to make a special update - in the same survey we found that users prefer Facebook updates and news to enable them to add something dramatic or with additional value. For example, birthday, links or photos they may be joined Facebook, happy birthday poster wall. This can also provide virtual birthday gift towel cake and jelly watch, to increase the special value of the gift of charity is a great opportunity   3. Virtual gifts get benefit from the relationship among the facebook. The social network of virtual gifts also play an important role in reality. when I donated to Breast Cancer Care badge, It is so natural that I share my experience to my friends. The information do not only the organization the activities, but also told friends’ all the friends. This is a charitable organization to share information dissemination, and take full advantage of Facebook's social networking features, it is powerful way to do that naturally.  The way I like Just giving gifts is, the major reason should be subject to the trend that it observed, combine the social networking and virtual gifts together, so easy to play a role in internet and in reality. They do not only satisfy the people to spend money on virtual prouducts online but also explore the reasons behind this and the mode of operation. Only through the discover yand social media to understand how people interact, then can develop truly bring value to our social media strategy. When the hot gift in life, like the power balance bracelet, silicone jelly watch have become virtual, we are still willing to pay the cost of purchasing these virtual items. We need to study this mode of operation, For more information visit  http://www.top-customized.com

What’s the 3R principles of promotional gifts

Promotional gifts usually divided into four categories.

①     advertising of products: advertising specialty are free gifts, and most  of them printed advertisers name, logo, address and telephone number, website etc, the products can be the leather keychain or a metal key ring, all kinds of coasters, fridge magnets, T-shirts and other items.

②     Business Gifts: Business gifts are usually expensive than advertising gift. The purpose is to develop and maintain friendly relationship with key customers. Most of these gifts were with the names of recipients.

③     Memorial Prize: commemorative prizes to commemorate the contribution of people who, experience, or  commercial activities, most of them engraved with the recipients names .

the common products can be found in silicone jelly watch, dog tag, power balance bracelet, trophies or medals. ④Preferential products: products often to buy or sell in cheap way or  it is the product that customers want to buy. The difference is that the general practice to accept the offer products to customers does not assume the obligation to purchase such products.

Promotional items affect many consumers. The promotional products play an increasingly important role in the competition

Campaigns between advertising and public relationships According to the International Promotion Association data, the World promotional items costing 17 billion U.S. dollars in 1994, compared with an increase of 12.6% in 1993. Although the most consumers like promotional items, but desire to achieve the function of promotion of business, For  owners, is not easy.

 U.S. advertising scholar Dan Baker force that three strategies are essential to the success while using promotional items.
  The first "R" is relevant (Relevance). The choice of promotional items and terms of products or services must be closely related to the publicity. Travelers Insurance Company of the United States used the umbrella with company logo in television commercials. umbrella offer products and distribution to imply "not rain silk tassel," a classic case of marketing. If you do sport goods, gift silicone power balance bracelet, make people energetic. Such promotional items help to strengthen & impressive the company's brand name in the minds of consumers.

The second "R" is repetitive (Repetition). Only find chance to let consumers often feel the advantage of promtional items and advertisements contained the slogan that can continue to deepen the impression. Therefore, the selection of promotional items, they should consider how consumers will use them. The higher the frequency of use or exposure, "repeat" effect will be greater, such as the key chain and watch, you can choose cheap silicone toy watch or cheap silicone jelly watch and creative leather keychain, promotional items such easier impressive. These are all products that we use every day.

The third "R" is to gain a sense of (Reward). As promotional items is for  free or low-cost selling, the customer will always feel it is a bonus. But if features for customers, then should select the most appropriate products, so customers may benefit from being strengthened, perhaps you give them a beautiful towel cake, you can make them excited. The practice experience of the United States for the usage of promotional products provide some valuable experience to us. Promotional Products Association International study found that although customers to the  advertising  products-get of a good impression of its advertisers, but if the advertising specialty salesman from the company or company representative in personally send  gifts to them, customers will be more profound impression on them. As this include Service!

If there are several companies operating the same  products, consumers tend to evaluate a company that using promotional items better, if you are willing to spend more money than others, send the customer a simple and practical cheap silicone power balance bracelet, child preparation for their silicone jelly watch. They certainly impressed. Some promotional items, especially high-end products, if they are above the hinge subtle than advertising or obvious words, consumers are more willing to save and use them.

Nowadays, advertising promotional items has become an important part of PR campaign. For business owners, the question is not only whether to adopt, and how to choose the best promotional items that can be achieved "multiplier" effect

Pick up the best promotional gift.

Select promotional gifts, focus on the purpose of gift for what, and then to determine the proper gift range. Generally Speaking, business promotional gifts can be divided into the following four categories:

Advertisement promotional gifts: The logo shows the advertising, slogan, trademark, address and phone number; for products:, you can do that in power balance bracelet, metal keychain, silicone jelly watch, silicone toy watch and so on.

Business Gifts: Business gifts are usually expensive than advertising gifts. The purpose of gift is to develop and retaining good relationships with key customers. The gifts should be valuable and practical. Application: Set tableware. Set coffee and so on.

Souvenir gift: usually for commemorate the experience or commercialactivities, most with the texts words or shaped logo. Souvenir gifts are also used in public activities among enterprises and institutions, some large companies usually offer them to employees as a reward or memory. Applicable Products: bar mat, power balance bracelet, metal keychain, silicone jelly watch, silicone toy watch

Free gifts or discount gifts: gifts often in free way or cheap way to send freely  or sell cheap to customers who want to buy other products. The difference is that the general practice to accept the offer gifts to customers do not have obligation to purchase such products. Applicable Products: power balance wristband, leather keychain, jelly watch, silicone toy watch.

The Giver can determine more about the gift category selection according to the above approximate analysis.  Focus on the significance of the value of gifts rather than price, according to the International Promotion Goods Association study found that the valueable, the priority as follows: practicability (98.3%), quality Good (71.8%), attractive (61.5%), decency (59.8%), ease of use (45.4%), unique (43.7%) and durability (28.2%). For example, silicone power balance, keychain, towel cake, silicone watch so simple and practical. Selection can be based on the results of the study appropriate decision.

How to choose promotional gifts?

Now, a lot of promotional activities need to use a large number of promotional gifts. Such as, metal keychain, silicone power balance bracelet, silicone jelly watch, or coaster and so on. These promotion gifts are not only beautiful and useful, but also the Chinese gift trading companies offer a complete of OEM solution. There is no doubt that China is the best place to wholesale promotional gifts. Because of China have integrated supporting factories and trading companies. They have the perfect pre and after-sales service.

So, how to choose promotional gifts? First, the promotional gifts should be attractive and durable, and can be impressive. Such as silicone jelly watch, silicone bracelet, keychain and power balance bracelet, they have rich colors. People will like them and wear them, It is a good publicity that we printed the logo on these gifts. Second, promotional gifts should be fashionable, stylish gifts that reflect the corporate image, I believe that we do not like to wear out of date clothes now. Last, the gift should be practical. It is the most important, if you are giving a child a beautiful silicone jelly watch, send sport enthusiasts power balance bracelets, send them keychain. These things are simple, but very practical. How to choose promotional items that it?

About Promotional Gifts.

When the price is going down and become a horrible habit.

When the sellers won the market, in addition to rack their brains to find a "price war". Promotional gift is a kind of "atypical" promotions, won the attention of the media and consumers. The concept of Promotional gifts in recent years has been the focus of attention.

Promotional gifts are mainly some small new or creative fashion items, such as the power balance bracelet, leather key chain, silicone jelly watch, silicone ion watch, silicone toy watch and so on. Merchants can print their own on these gifts logo.

The demand in market change faster and faster, cause gift manufacturers change fast accordingly. So, who can quickly launch products, who can capture the market first to win customers, to win the most best profit.

 In traditional businesses, the entire production cycle and circulation cycle delay very long, which not only means lots of products  can not quickly adapt to the market, but also means that the entire cycle of resource-intensive.

In the past, trading company got a list of promotional gifts orders, such as the customized logo leather key chain, silicone jelly watch, silicone ion watch, or silicone toy watch, often requires a lot of time, all aspects should be fully considered and the  technology, while addressing the rapid time to meet market demand and reduce the cost of two problems. Gift suppliers of production to market demand around the set, the products produced (for intermediaries is "Service") to get to the market to realize its commercial value, there is no market, companies have no reason to exist, so the market relevant information related to the company's survival. The use of information technology and distributors, retailers and even the final consumer has established close links to shorten the distance between production and sales to quickly capture the market.

The way to choose novelty promotional gift

When an item in promotion, it is important to chose the promotional gift to impress the item itself. A good promotional product is creative, novel and special products, to attract people’s attention.  Good Value for market and personal decoration, which are people’s favorites, also bring convenience to the family in life. Such as silicone jelly watch, silicone ion watch, power balance bracelet, leather keychain and gift towel cake and so on, all of the product can print the logo. It is a good way to enlarge your business or create your brand.

There are a lots of company can provide promotional product in the world. So the promotional product cover all different industries. The current popular product in market at the moment, like power balance bracelet，silicone ion watch, silicone jelly watch, leather keychain，silicone toy watch and towel cake etc, they are all good popular promotional product. The reason as below:

1: Good looking, attractive, the more important is they are very useful. In our daily life, we can use them everywhere.

2: Reason & cheap Price, all of them are small gifts and good to be promoted.

So, Promotional products, reasonable is best, not the most expensive.

The way to judge The power balance bracelet

Now, the power balance bracelet as a fashion and sports decoration, are getting more and more attention. Many professional sports athletes, such as the NBA's Kobe Bryant, Shaquille O'Neal, who were both wearing this bracelet. Many sports fans also hope that the power balance bracelet can help them gain energy, elimination of exercise-induced fatigue.

However, there are too much power balance bracelet, some are even fake. Germanium titanium and other useful metals will be added inside Energy balance bracelet which are useful to the human body and. We know that this metal has a role in regulating the human body. And those who only surfaces, no internal titanium, germanium metal bracelet and can not be called power balance bracelet.

So, how to identify power balance bracelet? If your have a dectecting

devices then it will be better and easy to check the numbers to see it is ture or not. Sometimes we did not have the equipment, how to do it? Very simple, first, wear power balance bracelet, you will feel a slight fever, which is the result of energy inside. Alternatively, you can organize some friends to buy directly from trading companies, trading companies now offer a variety of product with good service, even small amount like 500 pcs to meet your own needs as long as you report to them, these firms can also help you to solve everything. Of course, you can also design their own style to ask them to produce what you want. It is easy.

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As a professional trading company, we have good services and timely delivery. You just sit at home, we will be able to fashion you need to send your gift.

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