显示标签为“power balance bracelet”的博文。显示所有博文
显示标签为“power balance bracelet”的博文。显示所有博文

2011年5月20日星期五

The selection of gifts’ promotion

By combining with other promotional ways, promotional advertising gifts can have a positive impact on consumers. If generally considering of the design and implementation of promotional advertising gifts and other promotions, they will magically produce a much stronger effect than single one. On contrast, if the design and implementation is isolated, they will bring the objective effects on opposite side - especially the poor promotion activities, will quickly erode brand image which has been established for many years of long-term. Moreover, a good quality performance is the base to improve the effectiveness of promotional advertising gifts. Therefore, the enterprises must not exaggerated during promoting advertising gifts, but should achieve their commitments for consumers, or it would only be counterproductive. To improve the effectiveness of promotional advertising gifts, enterprises should follow the following five steps
Clearly defining the goal of advertising promotional gifts
It is what a enterprise achieve its goat through gift promotional activities. But are advertising gifts’ promotional activities held for improving the visibility, image, or attempting to cultivate loyalty? Enterprises need to understand customers and know the markets, then combine with business to determine the specific business objectives. Enterprises are proposes to follow the product’s life cycle to design the goat of advertising gifts. It means during the introduction period, advertising gifts’ target is spreading brand message. For example, towel cakes and key rings which should be able to carry the necessary information, their growth period should be changed to advise consumers to use particular brands. While during the mature period, advertising gifts are main to remind people of continuing to use a certain brand just like a slap that is a good choice of goods.
Rigorous formulation of promotional plans
For achieving the goal of the specific needs of the market, enterprises should choose the right promotional means of advertising gifts. Any plan should not be based on limited experience, or the use of conventional top-down manner, but should be based on the objective facts, adopted the revenue and profit-oriented, bottom-up approach for preparation, and finally committed to achieve a win-win result.
Correctly carrying out promotional programs of advertising gifts.
For ensuring the advertising promotional gifts effectively operated, enterprises should cooperate with manufacturers, sales teams and distributors. While arrange the budget for advertising gifts, the enterprise needs to determine the most effective expenses for advertising gift. They should consider advertising gifts’ coverage rate of the target audience; consider the cost while selecting advertising gifts. In terms of this aspect, they must try to select the advertising gifts which are of high coverage of target audiences with relatively low-cost;   convey the message which should meet the needs of customers in different regions. Meanwhile, promotional budget should be arranged based on the oriented of bottom-up way and profit. Power balance bracelet is an affordable style goods, but by considering widely welcome in the promotional gifts, you may consider of a sports brand promotional gift.
Rationalized setting for advertising gifts’ promotional content.
 Advertising gifts’ promotion should based on and enhance its definition and main profit of advertising gifts. But we should be taken to avoid a different theme (or no theme, just have a LOGO), which is very important . All of your promotional gifts such as leather keychain and silicone bracelets must be focused on its key point. Similarly, a promotional activity of advertising gifts should be focused on their subject, so that it can creatively highlight the brand's advantage.
Monitoring and estimating its effectiveness of advertising gifts’ promotional activities
We should adopt the specific quantitative criteria to assess the effects and influence of advertising promotional gifts, and to improve and perfect future promotional activities according to the results of monitoring and evaluation of advertising gifts. While at this point, enterprise should work closely with the market research firm, and jointly estimate the effectiveness of promotional advertising gifts.
The reason why these five steps should be followed is there are two advantages while based on the market circumstances, evidence-based method of advertising promotional gifts: First, it forces each part of the marketing mix to achieve marketing targets; Second, it takes into account the different advertising gifts in a different location in the market and its competitors’ difference in promotional activities of advertising gifts
In short, the company's efforts in these areas can improve the effectiveness of its advertising promotional gifts, and thus improve their business performance to a good result.
The more information, please visit www.top-customized.com

2011年5月14日星期六

Knowledge of promoting gifts by advertising

Sales Promotion (referred to as SP in short) is a sword in the process of market competition, Market promotion, taking the role of enhancing the power of promoting items, so that products can get into and expand market faster. As we see, not every company made advertisement in the market, but without exception, every company carries out the program of promoting products. Therefore, in any implementation of market aggression in our mission, we should not forget to use this powerful weapon.
From comparison between global advertising and promotion, the growth rate of cost for promotion is at least higher three percentage points than advertising cost. Taking the United States for example, its promotional costs in 1980 was 490 billion dollars while in 1986 the cost reached 102 billion U.S. dollars. The ratio of cost between promotion and advertising is about 64:36. By 1991, the total promotion cost took 3 / 4 of the whole marketing cost that is about 75%.
The reason why there is such a big promotion expenses is people are optimistic at this sales form and will benefit from the final results. Therefore, enterprises are willing to pay for the immediate effect.
How to play the effectiveness of promotional gifts?
Firstly, design of gifts
1. Gifts are easily got by people.
The easier getting can inspire everyone to participate in the activity, otherwise, people would feel no luck to own gifts. If so, your gifts can only be regarded as "sample."  However, it is best to let everyone involved. If consumers need to take a great effort to win silicone slap watch, that will certainly do not desire for them to participate.
2. The relative between gifts and products.
There is connected to choice gifts and products. In this way, it will the most directly to make people feel its value. It is like the matching between power balance bracelet and sports. While they are supplementing each other, that will become a strength impression for people.
3. Gifting means send gifts to people in an open way.
Sometimes we clearly tell consumers the price of gifts, it is very effective even if they are cheap gifts. To make consumers feel you are sincere to them will be more effective than in ways of enhancing the loyalty of consumers through advertising or other ways. For example, this cake towel values $ 1, good, let customer know that we sent him a Dollars in gifts.
4. Giving a good name to gifts.
You should focus on naming gifts. During the brands time’s coming, good name will win a good promotion. It will be certainly good at sales. But please do not make your gifts be more famous than your products. Like as power balance bracelet, it is remembered by people shortly.
5. Telling consumers about the enterprise information.
On the one hand, many enterprises distressed for the spread of their own brand, on the other hand they always ignore this vector--gifts. Printing the enterprise logo on gifts such as towel cake and power balance bracelet, and designing a lovely phone numbers are easily able to do. Thereby, try to make each consumer who used your gifts think of your enterprise.

2011年5月11日星期三

Why Chinese Promotional Gifts Win the Western market

Chinese promotional gifts has a considerable advantage in the price. if there is a innovative design, it will be stronger competitive. The present trend of nowadays products will stress on the role of its functions. Taking keychain, LED lights, thermometer, reading lamp for examples, their functions are all or partly combining together. This is what we called combine two functions, three or more functions into one. For example, each styles towel cake, they are printed with the logo on it, such as silicone slap watch and power balance bracelet.
Actually, technology is not the problem for Chinese manufactories, because of lot’s of manufactories has owned the ability of researching. While some weaker company can import components from Japan, Hong Kong and combine them together.
For the most important thing is the creative ability and inspiration. As a Chinese manufactory, it should keep contact with outside world, and that is the source of inspiration. Foreign businessmen are buying products from China, they not only consider of the cheapness of China, but also want to find new products which are different in cultures. In form of the different- culture products, Chinese promotional gifts are always getting the break through on creativeness. Such as each kind of keychain, they will make you feel amazing.
Culture has taken a significant role in the industry of promotional gifts. Eastern people has the distinctive culture playground, so that they always can design some things which could not be done by Western people. In nowadays, Eastern culture is famous with in Western countries. So many Chinese culture gets respects from others and be interested in by others. Moreover, many people are fond of the Chinese twelve animals-shape towel cake.
 No wonder that many products from China are well sold in Europe. That is one of the reasons why many foreign businessmen are deeply interested in China market.
 However, the time of promotional gifts is very strict. It should be according to the activity of company promotion. For example, many buyers need delivery the goods before the Even of Christmas Day. If these goods are not sent in time, buyers will cancel these orders without considering of the quality of the products, because delayed goods make no more sense for buyers.

2011年5月10日星期二

Advertising gift promotion strategy makes your sales doubled

Promotional strategies include: gift-type, direct type, model type and centralized. Properly utilizing with an advertising gifts strategy can yield twice the result with half the effort with the doubling miraculous sales.
 Promotional strategy is based on the general marketing strategy, it is using a variety of marketing
ways to present advertising gifts to customers. This strategy is using for promoting product’s brand and its products, so that to achieve the dissemination of marketing information. It is not only taking the efforts of promoting the enterprise’s advertising, but also enable consumers to benefit.
1.The strategy of presented advertisting promotional gifts.
It can be roughly divided into coupons advertising gifts, presented advertising gift, free trial advertising gift, etc.
1. Coupon advertising gifts
Using the newspapers and magazines to give complimentary coupons to customers. Newspapers are published with store coupons, these coupons are printed the dotted line by around, readers can cut along the dotted line to hold coupons coupon for store shopping. Most of the coupons are discounting general merchandise of supplies’. The role of advertising gift vouchers can be summarized in three aspects: first is small profits can extense sales. Second is improving the popularity of stores and brand. Third is the coupon can attract customers, to boost the sales of other goods. Stores are often choosing cheaper and very practical gifts as the present gifts, such as towl cake, silicone jelly watch.
 2. Present gifts & advertising gifts
Choicing the small advertising gifts which relates to innovative consciousness and promotion goods, to send to customers with a big range of chances. So that it could arose a stir effects and promote the merchandise sales. As each company is widely usng in various of silicone power balance bracelet, advertisting shirt, advertisting hat, advertisting pens and silicone toy watch, etc. The cost of these products is not high, but the overflow ratio of advertising gifts can greatly promote sales, popurality of promotional potential target crowds.
 3. Free trial advertising gifts.
Goods or services will be provided free of charge as an advertising gift to consumers. And let customers to try to use them in public so that promoting the advertisement of merchandize and achieving the effects of advertising. For example, some motor vehicle manufacturers cooperate with advertising company and design a new trial ad for lending a completely new sports car for car fans in free. In the different parts of each sports car are sticked with advertisements according to the different payment of enterprises’. Fans should drive cars to the pre-designated locations for advertising in a specified time. It brings a great effects. Customers can buy the gifts enclosed with some relative souvenirs, such as a metal key with printed on logo and toy watches.
2. Direct type of promotion strategy of advertising gifts.
It can be roughly divided into the dropinvisiting promotional advertising and postal advertising two kinds.
1. Presenting promotional advertising gifts by dropinvisiting.

Promotional staff are not doing advertisements or sending advertising promotional gifts before mass media or in stores. But they directly send these merchandizes at the customers’ door and advertising the products facing the customers, and give some additional benefits to the user as a promotional method. This method can not only send advertising promotional gifts but also could answer customer’s questions, resolving customer’s concerns, so that directly marketing products.
2. Post promotional advertising gift.
Promotion personnel will print “a goods discount” or “please jun trial” on the products, with patterns and price list. These products can directly sent to users’ home or work units via posting.
In order to reduce the blindness of postal promotional advertising gift, enterprise should do regular information collection work usually to master the name, address and preferences of users’. Enterprise should keep the relationship with users to promote users’ sense of trust of the enterprise.  The best way of it is sending some small cheap gifts such as keychain, cake towel.
3. the model-based strategy of advertising promotional gifts
It can be divided into celebrity demonstration advertising strategies and present performance  demonstration promotional advertising strategy.
The goods in the form of advertising promotional gifts given to public figures, the demonstration by using celebrities to attract consumers to buy goods. For example, one day, a Shanghai fashion shop hung two oversized jeans in the shop, with writing the advertisement of “ Welcome to try on, each suitable person will be sent the jeans in free as a memento.”. While the news spreading out, lots of audience come and review. In the afternoon, two giants visited the fashion shop and had a try. The two jeans were just fitting them. So the boss send the two jeans as gifts. The two giants are not other people, but the well-known basketball players in the domestic. This celebrity demonstration with well – designed promotional gifts has taken a great effects. Take a example, many NBA players were sent the power balance bracelet makes many people has a strong impression of these products.
3. Live performance demonstration advertising gift strategy.
Making public demonstration by selecting a particular time and place, and combining with people’s life habit can outstand efficacy of fashionable advertising gift.
4. Centralized and promotional gifts strategy
Using large-scale celebrations, sponsored by public welfare, trade fairs, ordering, cultural activities and the occasion that other groups are focusing on, and giving out advertising promotional gifts, promotional gifts, that is a centralized promotional gifts strategy. For example, businesses are using May Day, National Day and other holiday to hold the activity of advertising the promotional gifts. That is using the centralized and promotional gifts strategy. It always playing a active leading role. There are many promotional gifts on this occasion. Such as towel cake, silicone jelly watch, etc. They are all not bad choices.

2011年5月9日星期一

Promotional Items Customized, Promotional gifts wholesale

Top-customized is the online promotional products for Trade Shows, Conventions, Corporate Events, Conferences, and Meetings. With more than 2000 promotional products, promotional items & corporate gifts suppliers in industry, you’re guaranteed to find the best available products for your upcoming Trade Shows, Meetings, and Corporate Events. Research has shown time and again that promotional products work in building and sustaining the business. If you are new to promotional items, take advantage of our excellent customer service and let our customized product specialists help you make the right advertising choice for your clients.
You can see our products easily to browse our website. You can even opt for a partnering sponsor through the Brands page. If you will be ordering in bulk amounts, we offers you cash rewards corresponding to your orders. A lot is in store for your advertising needs. To offer the best service to our clients we like to be considered an extension to their marketing department, so we can understand the objectives they have and therefore how the promotional products will best suit their requirements. We are committed to providing excellent service and products and our website is one of the most comprehensive sites in top-customized for Promotional Products. You will find 2000’s of promotional items with descriptions, pictures and prices.
We are a one stop shop for all your promotional products and corporate gifts. We have an extensive range of promotional products to choose from including power balance bracelet, metal keychain, leather keyring, shaped silly bandz, cake towel, silicone jelly watch, silicone slape watch, silicone bracelet, cotton wristband, and so on. We are the best source for business promotional items and customized items. We provide a vast range of promotional products from multiple suppliers and update our product range regularly so you will always find new products every time you come back to visit. Please browse our website for Promotional Products, Promotional gift, novelty product, Wholesale imports gift, power balance bracelets http://www.topcustomized.com . Feel free to contact us with your questions at sales@topcustomized.com.

2011年5月6日星期五

Who knows what decorations are used in the wedding of Prince William and Kate.

The wedding of Britain’s prince William and Kate Middleton’s was held at Westminster Abbey, this wedding attracted the whole world’s focus. But who knows what kinds of decorations were used in this wedding?
As civilian, we certainly haven’t got a chance to experience a wedding which was focused all over the world. But, to be simple, we also can decorate our sweet wedding with simple adornments. There is a young couples who were living with low salary, but their wedding was moved by using cake towel instead of the lots of flowers. There was no guest card, so guests all wore a uniform colour of power balance bracelet. Even if no big group of guests coming, instead their best friends and relatives have come. Even if no expensive gifts were received, but they got the most sincere blessing.  This is the wedding of a ordinary people.  Maybe, prince Willian would envy this couples as well!
Prince William and Kate’s wedding is envied by people without any doubt, but a wedding with cake towel decoration is not good?  Wearing a bracelet instead of guest cards are the best guests.

2011年5月3日星期二

Wholesale and customized fashion promotional gifts

Dear friends,
Welcome to Top-Customized Products Ltd, we are trading company that wholesale and customized professional fashion gifts and promotional gifts. Our main products are cheap silicone power balance bracelet, silicone toy watch, silicone jelly watch, promotional leather keychain, creative towel cake, silly bandz, and so on.
pecification:  silicone toy watch(silicone slap watch)

Materialplastic strap/material , PASS CE/ROHS.Japan quality movement/original battery, quality warranty time: one year
Standard sizeMulti designs,size and colorful; 1-3ATM water resistance.
Color of productAny PMS colors are available.
Logo colorAny PMS colors are available.
Logo ProcessSilk-screen printed, debossed, embossed, filled color are available.
CertificateCertificate: ROSH , FDA , LFGB, 1-3ATM waterproof
Artwork formatJPG,PDF,AI,EPS,GIF etc.
MOQlarge stock. Can retail or wholesale,if with your own design, 1000pcs moq
Sample time5days
Mass production lead time7-20 working days per order  upon sample approval,up to quantity.
Standard packingInner packing:1opp bag+1bubble bag or packing in gift box accept mixed colors and sizes. 1000pcs per carton. Accept any customized package
Payment term30% T/T before mass production and 70/% T/T before Shipment,western union are available too.
Delivery methodFedex,DHL,UPS,TNT,EMS,air mail,ocean shipment
Top-Service:mutually beneficial.,sincere cooperation, factory direct sale,high quality,competitive price,quick delivery time and best service.
 Specifications:: power balance bracelet

Material100% Environmental silicone material, eco-friendly; Passed Rhos,FDA,SGS. Heat resistance,Cold resistance,Water proof
Size 160*12*3mm ,175*12*3mm ,190*12*3mm ,205*12*3mm,220 x 12 x3mm
Accept any customized size
Color of productAny PMS colors are available.
Logo colorAny PMS colors are available.
Logo ProcessEmbossed; /debossed; Printing,  laser then color filled are available.
Frequency1600khz; lon:1300-1800 per band; Hologram: made of mylar.
Artwork formatJPG,PDF,AI,EPS,GIF etc.
MOQ1:1000pcs customized.  2:1pc—pls refer to the order online system to buy
Sample time5days
Mass production lead time7-20 working days per order  upon sample approval,up to quantity.
Standard packingpackaged individually in grey paper box, accept mixed colors and sizes. 1000pcs per carton. Accept any customized package.
Payment term30% T/T before mass production and 70/% T/T before Shipment,western union are available too.
Delivery methodFedex,DHL,UPS,TNT,EMS,air mail,ocean shipment
Top-Service:mutually beneficial.,sincere cooperation, factory direct sale,high quality,competitive price,quick delivery time and best service.
Benefits of energy
1.  Promostes unclumping of cells.
2.  Has the ability to destory viruse and bacteria
3.  increase energy and reduces inflammation
4.  Helps to protect DNA from damage and fight cancer cells
5.  enhances immuce and endocrine systems
6.  strengthens the body’s biofield
7.   increase foucs and concerntration
8.  enhances cellular nutrution and detoxification
If you want to know the more information,please visit:www.top-customized.com

2011年4月29日星期五

The role of power balance bracelet and test methods

Power balance bracelet is a stimulator of power. It can immediately adjust user’s body and makes one get better performance, so that it can enhance user’s power and function of balance, and strengthen the flexibility of abdominal muscles. Meanwhile, it will help users improve their mood and keep them in good condition. 
Question and answer:
Question: What is power balance?
Answer: The purpose of balancing power is to improve our work, life, entertainment and competition! With observation, we found that by using the power balance and flexibility, people’s core of strength will be increased immediately, and it will bring better balance, bigger range of movement. In addition, it will also reduce one’s pain and make them earn more energy and longer durability.
Question: How is the energy balance working?
Answer: Our body has a magnetic field, the subconscious is the one who is in charge of our actions. In the whole day, we will be impacted on by our work and traffic. This impaction will lead to flexibility reduced, body tired. This tire will make us feel lazy, and a day will be ended with it.
Question: What are the main benefits of power balance bracelet?
Answer:
Question: If energy balance bracelet is safe?
 Answer: Please do not worry that it is absolutely safe. The different area of magnetic products will take efforts of the balance between the using of frequency of utilization. And it won’t bring any bad influence on people’s body.
Question: Weather the energy balance is only designed for athlete?
Answer: the answer for it is no. Everyone has the rights to enjoy the benefit from this kind of technology. Thanks to the extensive range of benefit, which includes to prove balance, enhance core of country’s general power, promote the effects of proposal, everyone can enjoy it well.
Question: If the energy balance bracelet could be stained with water?
Answer: Yes ofcourse it can. Hologram has included each material of power balance, even if it is completely submersed in water, it still can keep its original shape and function. You even can wash it with warm water and soap then put it outside to dry. But please be careful not to wash it with washing machine and dry it with dryer.
Question: What is the durability of energy balance bracelet?
Answer: Usually, hologram of energy balance bracelet can last long for one year.
Take for example, one salesman stand with you and pull your hand until you lose your balance. Then, he gives you a energy balance bracelet, and tries to push you in purpose of making you lose balance. Suspiciously, you get more balance than before.  
Searching through YouTube, you can find countless of cyber citizens have experienced the test about balance. Kharmala Alexander comments on: “I believe in its products.” Eddie Hui, Tony Rothman pointed further point: “it is a good health products.
It is really good that I will use it all the time. And I will bolt the fuck things.” This is a quite powerful thing.
Recently, I did a balance test for testing the balance between Michle and me. Michle
I discussed the validity of the balance in Steele test.
"You do not know how hard while they push at the first time," he said. "For second time, you performed more balance because of you got ready for it." Steele saw the second major flaw balance test. "When the test subjects know they are in testing, the only way to reduce the placebo effect is ---, so that makes judgments 'blind': Let the experimenter know if it has effects by using the product or not, that will cause them lose balance, and the only way to keep the body balance is wearing the power balance bracelet.”

Do trendy 'power' bracelets really work?

Weekend warriors and professional athletes always seem to be searching for super powers. You know, that little boost of energy to transform Susie Sweaty Mess into Wonder Woman: bold, powerful and invincible.
For many, the search leads to extra hours in the gym or a shift in diet. But lately, some have embraced a much less conventional concept – power-charged bracelets – to step up their game.
"Once you wear one piece, it charges your whole body," says J.J. McGlynn, a personal trainer and paid promoter for the Ampli5 metal and leather sports bands launched earlier this year.
Improved energy, flexibility, balance and performance are among the anecdotal claims made about the bracelets, which include either some metal or hologram technology. Manufacturers admit, however, there's barely any scientific evidence it offers anything more than an attitude enhancement.
"While we have received testimonials and responses from around the world about how Power Balance Bracelet has helped people, there is no assurance it can work for everyone," company spokesman Adam Selwyn says via email.
The science behind the bracelets, makers say, is a blend of ancient Eastern medicine and new technology. In unscientific terms, metal in the bands increases communication between nerve cells and muscles, thus improving performance.
Studies conducted on the technology so far have been small, involving about 50 people per test. That's not enough proof that the power is more than mental, says John Gross, a St. Anthony's Hospital sports doctor and assistant chief physician for the Tampa Bay Rays
"The scientific evidence is sketchy at best," says Gross, who says a number of his patients wear the bracelets.
Regardless, Power Balance bands are sold in 40 countries and the company expects more than $35 million in sales in 2010, the Associated Press reports. Its few dollars hologram bracelets have been embraced by professional athletes and celebrities, including baseball player Shane Victorino, quarterback Drew Brees and reality princess Khloe Kardashian.
St. Petersburg-based Ampli5 is much newer, but uses the same sports celebrity concept in marketing its $25 band. Maurico "Shogun" Rua, a professional Ultimate Fighting Championship competitor is among those endorsing the product.
Gross understands why professional athletes embrace the bracelets and comparable products. They're always looking for an edge, physical or psychological.
He calls the power balance bracelets a "placebo effect," meaning it offers a mental advantage to its user. It's no different than golfers who swear they do best using a certain brand of golf ball, Gross says.
"There's a huge mental aspect to the game," he says. "And that's what these power bracelets are aiming at."
A recent unscientific review of Ampli5 and Power Balance bands by 4you was inconclusive, but did show that wearing one can affect your mental outlook. Teen and adult testers wore the bracelets for a week during regular workouts including yoga, soccer, running, cardio exercise and weight lifting.
Initially all the testers were acutely aware of their movements, energy and flexibility and thought something might be different. But the awareness wore off in subsequent workouts, and none were convinced performance improved.
The products haven't been tested by the Food and Drug Administration, meaning none of the companies can claim to cure medical conditions, including problems with balance, joint pain and flexibility, or fatigue.
Marketing steers clear of specific claims and avoids using the word "cure" in any circumstance. Gross says these otherwise harmless products would be crossing the line if they claimed to cure, or suggested people stop other medical treatments
"If somebody puts the bracelet on and thinks that it can cure their cancer or asthma, then that could kill them," he says.
American regulators are not the only ones watching the products. Earlier this year, Australian health officials challenged Power Balance's Bracelet claims, which led to the company's "no-questions-asked money-back guarantee" for anyone who doesn't like the products.
Power Balance says it's confident the bands will continue to be popular, and they've expanded the line to include necklaces and golf and baseball accessories. And others are jumping into the market, including Ampli5 and IRenew, at retailers such as Wal-Mart and Bed, Bath & Beyond,
Gross, the physician, says his job is to help his athletes maximize their performance and not undermine anything that might be an improvement. He has no proof the bracelets do or don't work, so he's supportive of the accessory, for now.
"As a practitioner, I have no reason to discourage them," he says.

2011年4月27日星期三

The Power balance bracelet

 
PROFESSIONAL cyclist Bradley Wiggins used it at last year’s Tour de France.
Pro triathlete Andreas Raelert also wore one enroute to a second-place finish at the 2010 Ironman World Championships.
We are talking about Power Balance’s wristband – the silicone band that its makers claim help athletes perform at their best.
The company made the news last December after an Australian consumer watchdog found the wristbands to be a scam and ordered refunds to be paid to dissatisfied customers.
Controversy aside, there is no shortage of professional athletes who openly endorse the “performance-enhancing” wristbands. Wiggins is one of the many pro cyclists who sport the Power Balance.
Last year’s Garmin-Transitions ProTour team (this year’s Garmin-Cervelo) have been spotted with the band too.
The question is: Do the bands really work?
Together with eight other cyclists and triathletes from the Nanyang Technological University’s biathlon team, we put the Power Balance wristband to the test.
Throughout February and March, we wore the bands while swimming, cycling and running, and recorded our experiences and performance.
Personally, I was cynical. I believe there are no short-cuts to success and the only way to become a better cyclist is to get out on the road and log the distance.
Also, seeming product contradictions did little to assuage my concerns. While statements on the front of the box claimed that the product used “performance technology”, the fine print on the back of the box read, “results vary”.
Power Balance said the bands are developed in the US and embedded with a “Mylar hologram” (a type of polyester film), which allegedly mimics “Eastern philosophies” and optimises the wearer’s “natural energy field”.

2011年4月22日星期五

How to use the facebook to fund-raising, The virtual charity know it!

Virtual gifts have the great market. Even in early days there are a lot of people in the facebook who are willing to pay for the virtual flowers to friends. Farmville sell trees and sheep to the players as a part of the game for friends have receive a great success. We found that users are willing to pay for virtual items, even if these virtual items are not for their own usage but for others. I let f the real gift of silicone power balance, silicone jelly watch or silicone ion watch become virtual gifts? What will happen. From this trend, many people began to try to integrate the virtual gifts to social media strategy in the profit model. Then few of them get success. But from several successful social media, we can observe how do the virtual gifts do the application job to the nonprofit organizations to learn some experience. Imagine that you spend £ 2 to send friends a specific charity badge, not a bunch of flower towel cake. Charity logo will appear on the page in the facebook friends (also will display in the news windows of other friends while the £ 2 will be donated to charity. This simple but influential creative idea is just giving gift, this app let friends express their support of specific charities by giving gifts, such as pick up a virtual badge. For example, if you want to show support for Breast Cancer Care, you can get a badge given to friends about the institution, and send a message about the charity and information the activities that they are engaged. When you buy a badge then you donate through Just giving £ 2, if you want to donate more you can choose more. This is a very interesting model, when in a gift reality. Such as the power balance wristband, silicone jelly watch and silicone toy watch what turned into a virtual, it still has so much value. This is a simple and practical creative idea. It success is built on the basis of facebook and other social media behavior: where people like to get together online.
1. Users use badge as one of the ways to express their support –In the last Fresh Networks user survey, we discovered why people on Facebook like to click the "like" button. One big reason is the badge of personal data can be displayed in the user's personal interests and shows what they support. If you are an Arsenal fan, then turn to the Arsenalpage, click on the "like" button you can win one Arsenal team page logo, which shows support for the team. Just Giving gifts provide us with such virtual gifts to friends to show each other the way their concerns and preferences. Of course, you can also click it the power balance bracelet inside for your favorite team gift.
2. Badge provides as mart way to make a special update - in the same survey we found that users prefer Facebook updates and news to enable them to add something dramatic or with additional value. For example, birthday, links or photos they may be joined Facebook, happy birthday poster wall. This can also provide virtual birthday gift towel cake and jelly watch, to increase the special value of the gift of charity is a great opportunity   3. Virtual gifts get benefit from the relationship among the facebook. The social network of virtual gifts also play an important role in reality. when I donated to Breast Cancer Care badge, It is so natural that I share my experience to my friends. The information do not only the organization the activities, but also told friends’ all the friends. This is a charitable organization to share information dissemination, and take full advantage of Facebook's social networking features, it is powerful way to do that naturally.  The way I like Just giving gifts is, the major reason should be subject to the trend that it observed, combine the social networking and virtual gifts together, so easy to play a role in internet and in reality. They do not only satisfy the people to spend money on virtual prouducts online but also explore the reasons behind this and the mode of operation. Only through the discover yand social media to understand how people interact, then can develop truly bring value to our social media strategy. When the hot gift in life, like the power balance bracelet, silicone jelly watch have become virtual, we are still willing to pay the cost of purchasing these virtual items. We need to study this mode of operation, For more information visit  http://www.top-customized.com

2011年4月21日星期四

What’s the 3R principles of promotional gifts


Promotional gifts usually divided into four categories.
①     advertising of products: advertising specialty are free gifts, and most  of them printed advertisers name, logo, address and telephone number, website etc, the products can be the leather keychain or a metal key ring, all kinds of coasters, fridge magnets, T-shirts and other items.
②     Business Gifts: Business gifts are usually expensive than advertising gift. The purpose is to develop and maintain friendly relationship with key customers. Most of these gifts were with the names of recipients.
③     Memorial Prize: commemorative prizes to commemorate the contribution of people who, experience, or  commercial activities, most of them engraved with the recipients names .
the common products can be found in silicone jelly watch, dog tag, power balance bracelet, trophies or medals. ④Preferential products: products often to buy or sell in cheap way or  it is the product that customers want to buy. The difference is that the general practice to accept the offer products to customers does not assume the obligation to purchase such products.
Promotional items affect many consumers. The promotional products play an increasingly important role in the competition
Campaigns between advertising and public relationships According to the International Promotion Association data, the World promotional items costing 17 billion U.S. dollars in 1994, compared with an increase of 12.6% in 1993. Although the most consumers like promotional items, but desire to achieve the function of promotion of business, For  owners, is not easy.
 U.S. advertising scholar Dan Baker force that three strategies are essential to the success while using promotional items.
  The first "R" is relevant (Relevance). The choice of promotional items and terms of products or services must be closely related to the publicity. Travelers Insurance Company of the United States used the umbrella with company logo in television commercials. umbrella offer products and distribution to imply "not rain silk tassel," a classic case of marketing. If you do sport goods, gift silicone power balance bracelet, make people energetic. Such promotional items help to strengthen & impressive the company's brand name in the minds of consumers.
The second "R" is repetitive (Repetition). Only find chance to let consumers often feel the advantage of promtional items and advertisements contained the slogan that can continue to deepen the impression. Therefore, the selection of promotional items, they should consider how consumers will use them. The higher the frequency of use or exposure, "repeat" effect will be greater, such as the key chain and watch, you can choose cheap silicone toy watch or cheap silicone jelly watch and creative leather keychain, promotional items such easier impressive. These are all products that we use every day.
The third "R" is to gain a sense of (Reward). As promotional items is for  free or low-cost selling, the customer will always feel it is a bonus. But if features for customers, then should select the most appropriate products, so customers may benefit from being strengthened, perhaps you give them a beautiful towel cake, you can make them excited. The practice experience of the United States for the usage of promotional products provide some valuable experience to us. Promotional Products Association International study found that although customers to the  advertising  products-get of a good impression of its advertisers, but if the advertising specialty salesman from the company or company representative in personally send  gifts to them, customers will be more profound impression on them. As this include Service!
If there are several companies operating the same  products, consumers tend to evaluate a company that using promotional items better, if you are willing to spend more money than others, send the customer a simple and practical cheap silicone power balance bracelet, child preparation for their silicone jelly watch. They certainly impressed. Some promotional items, especially high-end products, if they are above the hinge subtle than advertising or obvious words, consumers are more willing to save and use them.
Nowadays, advertising promotional items has become an important part of PR campaign. For business owners, the question is not only whether to adopt, and how to choose the best promotional items that can be achieved "multiplier" effect

2011年4月20日星期三

Pick up the best promotional gift.

Select promotional gifts, focus on the purpose of gift for what, and then to determine the proper gift range. Generally Speaking, business promotional gifts can be divided into the following four categories:
Advertisement promotional gifts: The logo shows the advertising, slogan, trademark, address and phone number; for products:, you can do that in power balance bracelet, metal keychain, silicone jelly watch, silicone toy watch and so on.
Business Gifts: Business gifts are usually expensive than advertising gifts. The purpose of gift is to develop and retaining good relationships with key customers. The gifts should be valuable and practical. Application: Set tableware. Set coffee and so on.
Souvenir gift: usually for commemorate the experience or commercialactivities, most with the texts words or shaped logo. Souvenir gifts are also used in public activities among enterprises and institutions, some large companies usually offer them to employees as a reward or memory. Applicable Products: bar mat, power balance bracelet, metal keychain, silicone jelly watch, silicone toy watch
Free gifts or discount gifts: gifts often in free way or cheap way to send freely  or sell cheap to customers who want to buy other products. The difference is that the general practice to accept the offer gifts to customers do not have obligation to purchase such products. Applicable Products: power balance wristband, leather keychain, jelly watch, silicone toy watch.
The Giver can determine more about the gift category selection according to the above approximate analysis.  Focus on the significance of the value of gifts rather than price, according to the International Promotion Goods Association study found that the valueable, the priority as follows: practicability (98.3%), quality Good (71.8%), attractive (61.5%), decency (59.8%), ease of use (45.4%), unique (43.7%) and durability (28.2%). For example, silicone power balance, keychain, towel cake, silicone watch so simple and practical. Selection can be based on the results of the study appropriate decision.

About Promotional Gifts.

When the sellers won the market, in addition to rack their brains to find a "price war". Promotional gift is a kind of "atypical" promotions, won the attention of the media and consumers. The concept of Promotional gifts in recent years has been the focus of attention.
Promotional gifts are mainly some small new or creative fashion items, such as the power balance bracelet, leather key chain, silicone jelly watch, silicone ion watch, silicone toy watch and so on. Merchants can print their own on these gifts logo.
The demand in market change faster and faster, cause gift manufacturers change fast accordingly. So, who can quickly launch products, who can capture the market first to win customers, to win the most best profit.
 In traditional businesses, the entire production cycle and circulation cycle delay very long, which not only means lots of products  can not quickly adapt to the market, but also means that the entire cycle of resource-intensive.
In the past, trading company got a list of promotional gifts orders, such as the customized logo leather key chain, silicone jelly watch, silicone ion watch, or silicone toy watch, often requires a lot of time, all aspects should be fully considered and the  technology, while addressing the rapid time to meet market demand and reduce the cost of two problems. Gift suppliers of production to market demand around the set, the products produced (for intermediaries is "Service") to get to the market to realize its commercial value, there is no market, companies have no reason to exist, so the market relevant information related to the company's survival. The use of information technology and distributors, retailers and even the final consumer has established close links to shorten the distance between production and sales to quickly capture the market.

The way to choose novelty promotional gift

When an item in promotion, it is important to chose the promotional gift to impress the item itself. A good promotional product is creative, novel and special products, to attract people’s attention.  Good Value for market and personal decoration, which are people’s favorites, also bring convenience to the family in life. Such as silicone jelly watch, silicone ion watch, power balance bracelet, leather keychain and gift towel cake and so on, all of the product can print the logo. It is a good way to enlarge your business or create your brand.
There are a lots of company can provide promotional product in the world. So the promotional product cover all different industries. The current popular product in market at the moment, like power balance bracelet,silicone ion watch, silicone jelly watch, leather keychain,silicone toy watch and towel cake etc, they are all good popular promotional product. The reason as below:
1: Good looking, attractive, the more important is they are very useful. In our daily life, we can use them everywhere.
2: Reason & cheap Price, all of them are small gifts and good to be promoted.
So, Promotional products, reasonable is best, not the most expensive.