Knowledge of promoting gifts by advertising

Sales Promotion (referred to as SP in short) is a sword in the process of market competition, Market promotion, taking the role of enhancing the power of promoting items, so that products can get into and expand market faster. As we see, not every company made advertisement in the market, but without exception, every company carries out the program of promoting products. Therefore, in any implementation of market aggression in our mission, we should not forget to use this powerful weapon.

From comparison between global advertising and promotion, the growth rate of cost for promotion is at least higher three percentage points than advertising cost. Taking the United States for example, its promotional costs in 1980 was 490 billion dollars while in 1986 the cost reached 102 billion U.S. dollars. The ratio of cost between promotion and advertising is about 64:36. By 1991, the total promotion cost took 3 / 4 of the whole marketing cost that is about 75%.

The reason why there is such a big promotion expenses is people are optimistic at this sales form and will benefit from the final results. Therefore, enterprises are willing to pay for the immediate effect.

How to play the effectiveness of promotional gifts?

Firstly, design of gifts

1. Gifts are easily got by people.

The easier getting can inspire everyone to participate in the activity, otherwise, people would feel no luck to own gifts. If so, your gifts can only be regarded as "sample."  However, it is best to let everyone involved. If consumers need to take a great effort to win silicone slap watch, that will certainly do not desire for them to participate.

2. The relative between gifts and products.

There is connected to choice gifts and products. In this way, it will the most directly to make people feel its value. It is like the matching between power balance bracelet and sports. While they are supplementing each other, that will become a strength impression for people.

3. Gifting means send gifts to people in an open way.

Sometimes we clearly tell consumers the price of gifts, it is very effective even if they are cheap gifts. To make consumers feel you are sincere to them will be more effective than in ways of enhancing the loyalty of consumers through advertising or other ways. For example, this cake towel values $ 1, good, let customer know that we sent him a Dollars in gifts.

4. Giving a good name to gifts.

You should focus on naming gifts. During the brands time’s coming, good name will win a good promotion. It will be certainly good at sales. But please do not make your gifts be more famous than your products. Like as power balance bracelet, it is remembered by people shortly.

5. Telling consumers about the enterprise information.

On the one hand, many enterprises distressed for the spread of their own brand, on the other hand they always ignore this vector--gifts. Printing the enterprise logo on gifts such as towel cake and power balance bracelet, and designing a lovely phone numbers are easily able to do. Thereby, try to make each consumer who used your gifts think of your enterprise.