The selection of gifts’ promotion

By combining with other promotional ways, promotional advertising gifts can have a positive impact on consumers. If generally considering of the design and implementation of promotional advertising gifts and other promotions, they will magically produce a much stronger effect than single one. On contrast, if the design and implementation is isolated, they will bring the objective effects on opposite side - especially the poor promotion activities, will quickly erode brand image which has been established for many years of long-term. Moreover, a good quality performance is the base to improve the effectiveness of promotional advertising gifts. Therefore, the enterprises must not exaggerated during promoting advertising gifts, but should achieve their commitments for consumers, or it would only be counterproductive. To improve the effectiveness of promotional advertising gifts, enterprises should follow the following five steps

Clearly defining the goal of advertising promotional gifts

It is what a enterprise achieve its goat through gift promotional activities. But are advertising gifts’ promotional activities held for improving the visibility, image, or attempting to cultivate loyalty? Enterprises need to understand customers and know the markets, then combine with business to determine the specific business objectives. Enterprises are proposes to follow the product’s life cycle to design the goat of advertising gifts. It means during the introduction period, advertising gifts’ target is spreading brand message. For example, towel cakes and key rings which should be able to carry the necessary information, their growth period should be changed to advise consumers to use particular brands. While during the mature period, advertising gifts are main to remind people of continuing to use a certain brand just like a slap that is a good choice of goods.

Rigorous formulation of promotional plans

For achieving the goal of the specific needs of the market, enterprises should choose the right promotional means of advertising gifts. Any plan should not be based on limited experience, or the use of conventional top-down manner, but should be based on the objective facts, adopted the revenue and profit-oriented, bottom-up approach for preparation, and finally committed to achieve a win-win result.

Correctly carrying out promotional programs of advertising gifts.

For ensuring the advertising promotional gifts effectively operated, enterprises should cooperate with manufacturers, sales teams and distributors. While arrange the budget for advertising gifts, the enterprise needs to determine the most effective expenses for advertising gift. They should consider advertising gifts’ coverage rate of the target audience; consider the cost while selecting advertising gifts. In terms of this aspect, they must try to select the advertising gifts which are of high coverage of target audiences with relatively low-cost;   convey the message which should meet the needs of customers in different regions. Meanwhile, promotional budget should be arranged based on the oriented of bottom-up way and profit. Power balance bracelet is an affordable style goods, but by considering widely welcome in the promotional gifts, you may consider of a sports brand promotional gift.

Rationalized setting for advertising gifts’ promotional content.

 Advertising gifts’ promotion should based on and enhance its definition and main profit of advertising gifts. But we should be taken to avoid a different theme (or no theme, just have a LOGO), which is very important . All of your promotional gifts such as leather keychain and silicone bracelets must be focused on its key point. Similarly, a promotional activity of advertising gifts should be focused on their subject, so that it can creatively highlight the brand's advantage.

Monitoring and estimating its effectiveness of advertising gifts’ promotional activities

We should adopt the specific quantitative criteria to assess the effects and influence of advertising promotional gifts, and to improve and perfect future promotional activities according to the results of monitoring and evaluation of advertising gifts. While at this point, enterprise should work closely with the market research firm, and jointly estimate the effectiveness of promotional advertising gifts.

The reason why these five steps should be followed is there are two advantages while based on the market circumstances, evidence-based method of advertising promotional gifts: First, it forces each part of the marketing mix to achieve marketing targets; Second, it takes into account the different advertising gifts in a different location in the market and its competitors’ difference in promotional activities of advertising gifts

In short, the company's efforts in these areas can improve the effectiveness of its advertising promotional gifts, and thus improve their business performance to a good result.

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