Promotional strategies include: gift-type, direct type, model type and centralized. Properly utilizing with an advertising gifts strategy can yield twice the result with half the effort with the doubling miraculous sales.
Promotional strategy is based on the general marketing strategy, it is using a variety of marketing
ways to present advertising gifts to customers. This strategy is using for promoting product’s brand and its products, so that to achieve the dissemination of marketing information. It is not only taking the efforts of promoting the enterprise’s advertising, but also enable consumers to benefit.
1.The strategy of presented advertisting promotional gifts.
It can be roughly divided into coupons advertising gifts, presented advertising gift, free trial advertising gift, etc.
1. Coupon advertising gifts
Using the newspapers and magazines to give complimentary coupons to customers. Newspapers are published with store coupons, these coupons are printed the dotted line by around, readers can cut along the dotted line to hold coupons coupon for store shopping. Most of the coupons are discounting general merchandise of supplies’. The role of advertising gift vouchers can be summarized in three aspects: first is small profits can extense sales. Second is improving the popularity of stores and brand. Third is the coupon can attract customers, to boost the sales of other goods. Stores are often choosing cheaper and very practical gifts as the present gifts, such as towl cake, silicone jelly watch.
2. Present gifts & advertising gifts
Choicing the small advertising gifts which relates to innovative consciousness and promotion goods, to send to customers with a big range of chances. So that it could arose a stir effects and promote the merchandise sales. As each company is widely usng in various of silicone power balance bracelet, advertisting shirt, advertisting hat, advertisting pens and silicone toy watch, etc. The cost of these products is not high, but the overflow ratio of advertising gifts can greatly promote sales, popurality of promotional potential target crowds.
3. Free trial advertising gifts.
Goods or services will be provided free of charge as an advertising gift to consumers. And let customers to try to use them in public so that promoting the advertisement of merchandize and achieving the effects of advertising. For example, some motor vehicle manufacturers cooperate with advertising company and design a new trial ad for lending a completely new sports car for car fans in free. In the different parts of each sports car are sticked with advertisements according to the different payment of enterprises’. Fans should drive cars to the pre-designated locations for advertising in a specified time. It brings a great effects. Customers can buy the gifts enclosed with some relative souvenirs, such as a metal key with printed on logo and toy watches.
2. Direct type of promotion strategy of advertising gifts.
It can be roughly divided into the dropinvisiting promotional advertising and postal advertising two kinds.
1. Presenting promotional advertising gifts by dropinvisiting.
Promotional staff are not doing advertisements or sending advertising promotional gifts before mass media or in stores. But they directly send these merchandizes at the customers’ door and advertising the products facing the customers, and give some additional benefits to the user as a promotional method. This method can not only send advertising promotional gifts but also could answer customer’s questions, resolving customer’s concerns, so that directly marketing products.
2. Post promotional advertising gift.
Promotion personnel will print “a goods discount” or “please jun trial” on the products, with patterns and price list. These products can directly sent to users’ home or work units via posting.
In order to reduce the blindness of postal promotional advertising gift, enterprise should do regular information collection work usually to master the name, address and preferences of users’. Enterprise should keep the relationship with users to promote users’ sense of trust of the enterprise. The best way of it is sending some small cheap gifts such as keychain, cake towel.
3. the model-based strategy of advertising promotional gifts
It can be divided into celebrity demonstration advertising strategies and present performance demonstration promotional advertising strategy.
The goods in the form of advertising promotional gifts given to public figures, the demonstration by using celebrities to attract consumers to buy goods. For example, one day, a Shanghai fashion shop hung two oversized jeans in the shop, with writing the advertisement of “ Welcome to try on, each suitable person will be sent the jeans in free as a memento.”. While the news spreading out, lots of audience come and review. In the afternoon, two giants visited the fashion shop and had a try. The two jeans were just fitting them. So the boss send the two jeans as gifts. The two giants are not other people, but the well-known basketball players in the domestic. This celebrity demonstration with well – designed promotional gifts has taken a great effects. Take a example, many NBA players were sent the power balance bracelet makes many people has a strong impression of these products.
3. Live performance demonstration advertising gift strategy.
Making public demonstration by selecting a particular time and place, and combining with people’s life habit can outstand efficacy of fashionable advertising gift.
4. Centralized and promotional gifts strategy
Using large-scale celebrations, sponsored by public welfare, trade fairs, ordering, cultural activities and the occasion that other groups are focusing on, and giving out advertising promotional gifts, promotional gifts, that is a centralized promotional gifts strategy. For example, businesses are using May Day, National Day and other holiday to hold the activity of advertising the promotional gifts. That is using the centralized and promotional gifts strategy. It always playing a active leading role. There are many promotional gifts on this occasion. Such as towel cake, silicone jelly watch, etc. They are all not bad choices.
Promotional strategy is based on the general marketing strategy, it is using a variety of marketing
ways to present advertising gifts to customers. This strategy is using for promoting product’s brand and its products, so that to achieve the dissemination of marketing information. It is not only taking the efforts of promoting the enterprise’s advertising, but also enable consumers to benefit.
1.The strategy of presented advertisting promotional gifts.
It can be roughly divided into coupons advertising gifts, presented advertising gift, free trial advertising gift, etc.
1. Coupon advertising gifts
Using the newspapers and magazines to give complimentary coupons to customers. Newspapers are published with store coupons, these coupons are printed the dotted line by around, readers can cut along the dotted line to hold coupons coupon for store shopping. Most of the coupons are discounting general merchandise of supplies’. The role of advertising gift vouchers can be summarized in three aspects: first is small profits can extense sales. Second is improving the popularity of stores and brand. Third is the coupon can attract customers, to boost the sales of other goods. Stores are often choosing cheaper and very practical gifts as the present gifts, such as towl cake, silicone jelly watch.
2. Present gifts & advertising gifts
Choicing the small advertising gifts which relates to innovative consciousness and promotion goods, to send to customers with a big range of chances. So that it could arose a stir effects and promote the merchandise sales. As each company is widely usng in various of silicone power balance bracelet, advertisting shirt, advertisting hat, advertisting pens and silicone toy watch, etc. The cost of these products is not high, but the overflow ratio of advertising gifts can greatly promote sales, popurality of promotional potential target crowds.
3. Free trial advertising gifts.
Goods or services will be provided free of charge as an advertising gift to consumers. And let customers to try to use them in public so that promoting the advertisement of merchandize and achieving the effects of advertising. For example, some motor vehicle manufacturers cooperate with advertising company and design a new trial ad for lending a completely new sports car for car fans in free. In the different parts of each sports car are sticked with advertisements according to the different payment of enterprises’. Fans should drive cars to the pre-designated locations for advertising in a specified time. It brings a great effects. Customers can buy the gifts enclosed with some relative souvenirs, such as a metal key with printed on logo and toy watches.
2. Direct type of promotion strategy of advertising gifts.
It can be roughly divided into the dropinvisiting promotional advertising and postal advertising two kinds.
1. Presenting promotional advertising gifts by dropinvisiting.
Promotional staff are not doing advertisements or sending advertising promotional gifts before mass media or in stores. But they directly send these merchandizes at the customers’ door and advertising the products facing the customers, and give some additional benefits to the user as a promotional method. This method can not only send advertising promotional gifts but also could answer customer’s questions, resolving customer’s concerns, so that directly marketing products.
2. Post promotional advertising gift.
Promotion personnel will print “a goods discount” or “please jun trial” on the products, with patterns and price list. These products can directly sent to users’ home or work units via posting.
In order to reduce the blindness of postal promotional advertising gift, enterprise should do regular information collection work usually to master the name, address and preferences of users’. Enterprise should keep the relationship with users to promote users’ sense of trust of the enterprise. The best way of it is sending some small cheap gifts such as keychain, cake towel.
3. the model-based strategy of advertising promotional gifts
It can be divided into celebrity demonstration advertising strategies and present performance demonstration promotional advertising strategy.
The goods in the form of advertising promotional gifts given to public figures, the demonstration by using celebrities to attract consumers to buy goods. For example, one day, a Shanghai fashion shop hung two oversized jeans in the shop, with writing the advertisement of “ Welcome to try on, each suitable person will be sent the jeans in free as a memento.”. While the news spreading out, lots of audience come and review. In the afternoon, two giants visited the fashion shop and had a try. The two jeans were just fitting them. So the boss send the two jeans as gifts. The two giants are not other people, but the well-known basketball players in the domestic. This celebrity demonstration with well – designed promotional gifts has taken a great effects. Take a example, many NBA players were sent the power balance bracelet makes many people has a strong impression of these products.
3. Live performance demonstration advertising gift strategy.
Making public demonstration by selecting a particular time and place, and combining with people’s life habit can outstand efficacy of fashionable advertising gift.
4. Centralized and promotional gifts strategy
Using large-scale celebrations, sponsored by public welfare, trade fairs, ordering, cultural activities and the occasion that other groups are focusing on, and giving out advertising promotional gifts, promotional gifts, that is a centralized promotional gifts strategy. For example, businesses are using May Day, National Day and other holiday to hold the activity of advertising the promotional gifts. That is using the centralized and promotional gifts strategy. It always playing a active leading role. There are many promotional gifts on this occasion. Such as towel cake, silicone jelly watch, etc. They are all not bad choices.
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