Why Chinese Promotional Gifts Win the Western market

Chinese promotional gifts has a considerable advantage in the price. if there is a innovative design, it will be stronger competitive. The present trend of nowadays products will stress on the role of its functions. Taking keychain, LED lights, thermometer, reading lamp for examples, their functions are all or partly combining together. This is what we called combine two functions, three or more functions into one. For example, each styles towel cake, they are printed with the logo on it, such as silicone slap watch and power balance bracelet.

Actually, technology is not the problem for Chinese manufactories, because of lot’s of manufactories has owned the ability of researching. While some weaker company can import components from Japan, Hong Kong and combine them together.
For the most important thing is the creative ability and inspiration. As a Chinese manufactory, it should keep contact with outside world, and that is the source of inspiration. Foreign businessmen are buying products from China, they not only consider of the cheapness of China, but also want to find new products which are different in cultures. In form of the different- culture products, Chinese promotional gifts are always getting the break through on creativeness. Such as each kind of keychain, they will make you feel amazing.
Culture has taken a significant role in the industry of promotional gifts. Eastern people has the distinctive culture playground, so that they always can design some things which could not be done by Western people. In nowadays, Eastern culture is famous with in Western countries. So many Chinese culture gets respects from others and be interested in by others. Moreover, many people are fond of the Chinese twelve animals-shape towel cake.
 No wonder that many products from China are well sold in Europe. That is one of the reasons why many foreign businessmen are deeply interested in China market.
 However, the time of promotional gifts is very strict. It should be according to the activity of company promotion. For example, many buyers need delivery the goods before the Even of Christmas Day. If these goods are not sent in time, buyers will cancel these orders without considering of the quality of the products, because delayed goods make no more sense for buyers.

Advertising gift promotion strategy makes your sales doubled

Promotional strategies include: gift-type, direct type, model type and centralized. Properly utilizing with an advertising gifts strategy can yield twice the result with half the effort with the doubling miraculous sales.
 Promotional strategy is based on the general marketing strategy, it is using a variety of marketing
ways to present advertising gifts to customers. This strategy is using for promoting product’s brand and its products, so that to achieve the dissemination of marketing information. It is not only taking the efforts of promoting the enterprise’s advertising, but also enable consumers to benefit.
1.The strategy of presented advertisting promotional gifts.
It can be roughly divided into coupons advertising gifts, presented advertising gift, free trial advertising gift, etc.
1. Coupon advertising gifts
Using the newspapers and magazines to give complimentary coupons to customers. Newspapers are published with store coupons, these coupons are printed the dotted line by around, readers can cut along the dotted line to hold coupons coupon for store shopping. Most of the coupons are discounting general merchandise of supplies’. The role of advertising gift vouchers can be summarized in three aspects: first is small profits can extense sales. Second is improving the popularity of stores and brand. Third is the coupon can attract customers, to boost the sales of other goods. Stores are often choosing cheaper and very practical gifts as the present gifts, such as towl cake, silicone jelly watch.
 2. Present gifts & advertising gifts
Choicing the small advertising gifts which relates to innovative consciousness and promotion goods, to send to customers with a big range of chances. So that it could arose a stir effects and promote the merchandise sales. As each company is widely usng in various of silicone power balance bracelet, advertisting shirt, advertisting hat, advertisting pens and silicone toy watch, etc. The cost of these products is not high, but the overflow ratio of advertising gifts can greatly promote sales, popurality of promotional potential target crowds.
 3. Free trial advertising gifts.
Goods or services will be provided free of charge as an advertising gift to consumers. And let customers to try to use them in public so that promoting the advertisement of merchandize and achieving the effects of advertising. For example, some motor vehicle manufacturers cooperate with advertising company and design a new trial ad for lending a completely new sports car for car fans in free. In the different parts of each sports car are sticked with advertisements according to the different payment of enterprises’. Fans should drive cars to the pre-designated locations for advertising in a specified time. It brings a great effects. Customers can buy the gifts enclosed with some relative souvenirs, such as a metal key with printed on logo and toy watches.
2. Direct type of promotion strategy of advertising gifts.
It can be roughly divided into the dropinvisiting promotional advertising and postal advertising two kinds.
1. Presenting promotional advertising gifts by dropinvisiting.

Promotional staff are not doing advertisements or sending advertising promotional gifts before mass media or in stores. But they directly send these merchandizes at the customers’ door and advertising the products facing the customers, and give some additional benefits to the user as a promotional method. This method can not only send advertising promotional gifts but also could answer customer’s questions, resolving customer’s concerns, so that directly marketing products.
2. Post promotional advertising gift.
Promotion personnel will print “a goods discount” or “please jun trial” on the products, with patterns and price list. These products can directly sent to users’ home or work units via posting.
In order to reduce the blindness of postal promotional advertising gift, enterprise should do regular information collection work usually to master the name, address and preferences of users’. Enterprise should keep the relationship with users to promote users’ sense of trust of the enterprise.  The best way of it is sending some small cheap gifts such as keychain, cake towel.
3. the model-based strategy of advertising promotional gifts
It can be divided into celebrity demonstration advertising strategies and present performance  demonstration promotional advertising strategy.
The goods in the form of advertising promotional gifts given to public figures, the demonstration by using celebrities to attract consumers to buy goods. For example, one day, a Shanghai fashion shop hung two oversized jeans in the shop, with writing the advertisement of “ Welcome to try on, each suitable person will be sent the jeans in free as a memento.”. While the news spreading out, lots of audience come and review. In the afternoon, two giants visited the fashion shop and had a try. The two jeans were just fitting them. So the boss send the two jeans as gifts. The two giants are not other people, but the well-known basketball players in the domestic. This celebrity demonstration with well – designed promotional gifts has taken a great effects. Take a example, many NBA players were sent the power balance bracelet makes many people has a strong impression of these products.
3. Live performance demonstration advertising gift strategy.
Making public demonstration by selecting a particular time and place, and combining with people’s life habit can outstand efficacy of fashionable advertising gift.
4. Centralized and promotional gifts strategy
Using large-scale celebrations, sponsored by public welfare, trade fairs, ordering, cultural activities and the occasion that other groups are focusing on, and giving out advertising promotional gifts, promotional gifts, that is a centralized promotional gifts strategy. For example, businesses are using May Day, National Day and other holiday to hold the activity of advertising the promotional gifts. That is using the centralized and promotional gifts strategy. It always playing a active leading role. There are many promotional gifts on this occasion. Such as towel cake, silicone jelly watch, etc. They are all not bad choices.

How to Distinguish Promotional Gifts and Advertising Gift?

Promotional gifts is the hot concept which has been focused on by people in recent years.
The main background for the concept’s coming up, is when price cutting has already become a habit, merchants began to find some other means, and using “atypical” sales promotion has been won the attention of media and consumers. However, advertising gift is different from others.

The implementation methods are:
1.Buying the product is presented corresponding gifts.(Merchants can send a smaller gift after consumer bought a product, or send some relative gifts in free while consumers buy major products, or send some new small special gifts etc. Many sports supplies sale precious commodity meanwhile they send some gifts like bracelet, customized silicone power balance braceletsto consumers. While merchants sale cloth, they will send customized silicone jelly watch in free.);
2. After buying products, consumers will have a chance to enter the lucky dram and would be posibility to win worthful gifts;
3. While consumers buy product with adding small amount will obtain a chance of buying the relative assembly of products. Nowadays, spacious consumers are pacing into a rational consuming time.
Some weird promotional gimmick is temporary to be able to attract the eyes and attention of consumers in the consumer market, but while a consumer is really selective to consume, he will not select such product. Taking for an example, while consumers are exiting for buying a cloth by sending a silicone toy watch in free, but when they found that this cloth will not suitable for them any more, they won’t desire to buy the cloth. In a word, the key to win the market is an appropriate promotion method, good quality of product and its good service.
Advertising gift is the gifts which indicates the advertising information of merchants. It is completely could be classified as a collection of promotional gifts, and it has bigger superiority of value then promotional gifts. This is mainly indicated on the point that it is not only let consumers get a good gift, but it is as a complete new concept of saling idea and the best way to promote the brandaimage of a company!

In view of its value, there are four points as below:
First of value, it has a pertinence position of advertising that be more value and more important than “gold”. Enterprises can print their own logo and idea on the products. Such as towel cake, keychain and jelly watch, they are not only the commodity but also is the durable goods which are always existing before consumers. Thus it is a good position of advertising.
Second of value, increasing customer stability and increasing the probability of customers’ introductory. While promotional materials and company’s image could be matching together, consumers will love it very much. For example, a product can indicate the grade of a
company. while clients are facing a elegant stick of magnetic refrigerator every day, they must love it and will have a good impression on its company.
Third value, to strive for more business, faster the speed of dealing and its efficiency.
Fourth value, greatly promoting company brand and company popoularity. Customizing enterprise identify of car key and handing them to customer’s hand will not only considering for customers but also promoting for company itself.
Thus don’t you not think it is a good choice to print logo on the power balance bracelet?
Fifth value, unique name card would give customers a good impression. And a inventive product will always leave a deep impression to people. For example, jelly watch, toy watch and towel cakes are the well products.
In the recent two years, more and more merchants have grasped it as a new concept of promotion. This promotional concept is also promoting the development of a industry, and it makes advertising gifts fuse to be a new concept–advertising promotional gifts!
Hence, at present it is no more need to distinguish them and they are generally called advertising promotional gifts!