Car market competition is obvious. Each major brand has joined into the same common promotional war. The ways of promotion in a common market, including price cutting & promotion and gifts, of which the more fierce is price war. Although the practical means of markdowns is simple, but with the frequency of use of over-intensive, it would cause bad effects in the market. Consumers will become numb to these products by price changed, or even would not trust the product prices. Although the promotional gifts that are widely used, but each gift is a new promotional plan, and can be combined with more relevant promotions, so the gift market owns the features of innovative, effectiveness, comprehensive strong.
Analysis of gift recommending program. The following is a promotion project of certain brand car in holiday:
Welcome ceremony while entering the store: all the friends who are going to the 4S shop in High-tech Zone to look at cars, can get a beautiful and practical welcome gift. They can choose one infinite joy with the one gifts of acrylic tissue boxes, keychain, multi-functional portable pen, etc.
Ceremony gifts for experiencing testing car driving: If you are interested in a particular car, why not to have a try, and there will be a more beautiful beauty package, crystal ashtray, lighter, etc. waiting for you.
Acknowledge gifts for ordering cars: friends who go to shop to order car will get a more beautiful ceremony gifts for thanking. Such as mouse in advanced multi-faceted car model or creative kettle fans, silicone bracelets etc.
Thanksgiving gifts for buying cars: All consumers who buy a car will have the chance to get services and after-sale protection provided by company. Meanwhile, the thanksgiving gifts will be sent without stopping. Advanced car charger, quality camping tents, will add your life with cars colorfully.
The program will adopt the gradient way of sending gifts, step by step to attract consumers’ "eyeball" until promote car sales deal successfully.
"Courtesy gift for people entering into the store, " with the more common promotional gifts to attract customers’ coming. Tissue boxes, custom key chains, and so are the various brands of portable document are commonly used as promotional products;" Experiencing gifts for test driving, " its value will be a little higher, and more emphasis on practical feature and interesting feature, which echoes with the fun of test driving;
"Acknowledge gifts for ordering cars" means that it can directly boost sales. So it requires promotional gifts should be novelty, high quality and the not low price; so the brand choices to use the mouse which is creative senior steam kettle fans. These two products not only meet the requirements as set cars ceremony, but also can easily customize the advertising gifts. Hence the promotion is also a brand of propaganda.
"Thanksgiving gifts for buying cars, " which is designed to facilitate the final transaction. So the merchants are willing to invest in this link, and adopting some higher-end gifts. Like the case of the car charger, camping tents are all good choices.
In addition to these gifts, merchants can choose car refrigerator, slap watches, suits and other more advanced high-end business gifts, which are also our regular promotional offered products for the car program.
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