Introduction of Silk-screen of promotional gift Technology

Screen Printing

Screen printing is the technology of printing ink on the objects through the mesh screen. Compared with convex, flat, concave this three major printing, screen printing is more extensive and more merits. Therefore, the types of ink and printing materials are also increasing. Further more, silk screen is widely used during the production of printing logo on gifts, like silicone power balance bracelet, leather keychain, etc.

- screen printing it is not limited by the size and shape of substrates, it can print on any mold in different shapes no mater it is uneven surface or convex surface.

- Screen printing is the kind of printing with the minimum pressure but its printed surface is of soft and elastic.

- Screen printing has thick inking with strong adhesion. The thickness of printing can reach to 30-100μm with a particularly large-ranged cover percent, its graphic has a strong third dimension, and its method of printing is unmatched by others (its ink thickness can be controlled as well.) – It can use  all types of ink because of its wide adaptability so tat it can adapt to any kind of paint for printing, such as oil, water, synthetic resin type, powder and other inks. As long as the oil and coatings which can mesh through a mesh fineness of inks that can be used. It can print monochrome but you also can color printing and processing network for color printing.

- Screen printing has a strong performance of fast light: it can easily put light-fastness pigments and fluorescent pigments into the ink, so that the graphic prints will own the permanent bright without the impact of temperature , sunlight, and even glow in the night.

 - It has the functions of convenient plate with cheap cost, diverse flexible printing and the easy mastered technology.

Screen printing is widely used in the electronics industry on membrane switch.

Screen printing process: the original screen version→ bottom plate printing →silk-screen→ plate burning → drying → printing → drying → inspection → finished print product

The basic method of printing:

First, direct printing

Direct printing is directly printing on the white fabric or pre-dyed fabric printing. The latter referred to overprinting. Of course, the color prints has a dark colour than the background staining. Hereby, large number of common printing methods are direct printing.

Second, discharge printing

Discharge printing is finished by two steps, first step, dyeing the fabric color; the second step is printed pattern on the fabric.

Third, resist printing

There are two period process of resist printing：

(1) printed chemical agent or wax resin on white fabric which can stop or prevent the fabric dye penetrate into the textile.

 (2) Piece dyeing fabrics. The aim is to dye the background white to bring out the pattern. Note that the results is same discharge printing fabric, however, the methods is the opposite with discharge printing.

The application of resist printing method is not common, it usually is used when the background can only be used when the background could no be discharged. Comparing with the large-scale production, most of resist printings are acchived by hand-printing, such as arts and crafts (such as wax resist printing) .

Fourth, pigment printing

Instead of using cloth dye, coating has been extensive used, and people began to stamp it as an independent way. Paint pigment printing is direct printing, the printing process is often called dry method, as distinguished from wet printing (or dye printing.)

By comparing the hardness of the same piece of fabric which is not printed on with the printing area, we can distinguish clearly about the differentiated pigment printing and dye printing. Pigment printing will be harder than not printing area, maybe may be it will be a little thicker. If the fabric is printed with a dye, its printing position and non-printing area will not existing the significant difference of hardness.

Pigment printing is the most inexpensive way of production printing because the coating is relatively simple, the process required at least, usually do not require steaming and washing. Paint a bright, rich colors, is available for all textile fibers. Their light fastness and good resistance to dry cleaning fastness, or even be called good, it is widely used for decorative fabrics, curtain fabrics and the need for dry cleaning fabric. In addition, almost no paint on the fabric in different batches have a greater color and background color when printing in the hood is also very good coverage.

Coating makes the printing area in fabric feel stiff, this situation is not clear when colour is light, but dark colour will be very prominent. Coating is particularly wear-resistant, especially in the dark. However, dark-colored paint should be avoiding to be particularly fabrics such as furniture.

How the distinction between spot color printing, and other colors?

1. What is the four-color printing?

Four-color printing process generally refers to the use of yellow, magenta, blue RGB color ink and black ink for copying all the original color of the printing process.

2. What is a spot-color printing?

   Spot color printing is the use of other colors expect of yellow, magenta, green black ink color ,four-color black ink. Copying the original printing process, often used in packaging and printing spot-color printing process is usually used in printing color in large area.

3. What products must use four-color printing process?

    Way with the color photography taken a variety of color changes reflect the nature of the photographs, the artist's works of art or other color contain many different colors of the screen. Considering of the process on the request or because of economic considerations that must go through Electronic color scanner scans color or color desktop, and then four-color printing process used to copy complete.

4. What kind of product will use spot color printing?

    Packaging or the cover of books often use a different color or a regular uniform color and text color gradients. These colors and texts can be used after separation from four-color ink overprint, spot-color ink can also be deployed , And then only printed in the same color at a particular spot color ink. After considering improving overprint print quality and save the number of cases, sometimes we should use spot color printing. 

5. What is the difference of spot color printing and four-color overprint on the visual effect?

    Deployment of spot-color printing is based on pigment ink out of subtractive color and to obtain them by mixing principle. The lower brightness color, its saturation was high: the special color ink usually printed on the ground, and appropriately increase the amount of ink When the layout of ink film thickness is large, the ink film thickness changes the degree of color change will reduce the sensitivity, likely evenly to get ink, solid print results.

6. From aspects of the perspective of improving product quality, what kind of products suitable for use spot color printing?  

Based on a large light-colored uniform in color printing, we usually use the original ink: to deploy special agents in light colored ink, then printed on-site, so that thicker layers of ink is easier to get solid results. If using four-color printing, you must use the number of low cost flat screen network. However, the number of flat-screen low-cost network printing down easily be resulting in uneven ink.

7. From the economic point of view, what kind of products is suitable to use spot color printing?

    From the economic point of view, it is mainly depends on the use of spot color printing weather can save the overlay times or not. Because overlay can be saved by reducing the number of printing costs.

8. Weather a same product can be used four-color printing and spot color printing?

    If both products of the screen picture color level, there are large areas of background color, the color level can adopt screen part of the four-color printing, and the color in large area can be spot-color printing. The benefit of this action is: four-color printing part of the screen by controlling the site density can be restored correctly, some background color to increase the amount of ink through the proper uniform can be obtained solid ink visual effects. This method is high-end packaging products and printing stamps is frequently used in production, but due to increase in the number and color, it also increases the cost of making the printing plate.

9. While using four-color printing process, how to plate thick ink if there is a large area of black spot, black spot more conducive to?

Using four-color printing process, in order to ensure that the correct restore order harmonic colors, each color of ink thickness should be strictly controlled. Usually in four-color printing, black-site density is less than 1.8, the density of printing in such a large area of black on the ground, will cause the lack of solid visual effects. Force method is commonly used in large parts of the black spot which is 40% of the green overprint. it will be more solid visual effects, field trapping a small amount of black, blue, or black from the hue point of view, Originally printed in only one color black on white paper.For more information, please visit www.top-customized.com

Wholesale and custom First aid bag

Specifications:: First aid bag

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Material	100% Environmental material, eco-friendly; Passed Rhos,FDA,SGS. Heat resistance,Cold resistance,Water proof
Size	18*9*10cm Accept any customized size
Color of product	Any PMS colors are available.
Logo color	Any PMS colors are available.
Logo Process	Embossed; /debossed; Printing,  laser then color filled are available.
Packing	40sets/ctn
Artwork format	JPG,PDF,AI,EPS,GIF etc.
MOQ	1:1000pcs customized.  2:1pc—pls refer to the order online system to buy
Sample time	5days
Mass production lead time	7-20 working days per order  upon sample approval,up to quantity.
Standard packing	packaged individually in grey paper box, accept mixed colors and sizes. 1000pcs per carton. Accept any customized package.
Payment term	30% T/T before mass production and 70/% T/T before Shipment,western union are available too.
Delivery method	Fedex,DHL,UPS,TNT,EMS,air mail,ocean shipment
Top-Service:	mutually beneficial.,sincere cooperation, factory direct sale,high quality,competitive price,quick delivery time and best service.

1)Sport/Cyclist/Travel First Aid Kit with CE/FDA Approval
2)OEM is welcome.
3)High quality & competitive prices.

The kits were assembled to meet the most common needs for sports, travel, or any time you leave home. It`s your trustable safety defender.

Kit Contents:
Bandages:
1 - Triangular sling bandage
1 - Non-stick pads 2"x3"
3 - Fingertip fabric bandages
3 - Knuckle fabric bandages
3 - Elbow & knee plastic bandages 2" x 4"
20 - Junior adhesive plastic bandages 3/8" x 1-1/2"
50 - Adhesive plastic bandages 3/4" x 3"

Injury/Treatment
1 - Finger splint 6" x 3/4"
1 - Instant cold compress 4" x 5"
1 - 1/2" x 5 yd. First aid tape roll
2 - Premium grade moleskin 2" x 2"
5 - Butterfly wound closures

Topicals/Antiseptics:
1 - Burn relief pack
2 - First aid/burn cream packs
3 - Insect sting relief pads
3 - Castile soap towelettes
5 - Antibiotic ointment packs
12 - Antiseptic cleansing wipes
14 - Alcohol cleansing pads

Medicine :
4 - Ibuprofen (tablets)
6 - Extra-strength non-aspirin (tablets)
6 - Aspirin (tablets)

Dressings :
1 - Trauma pads 5" x 9"
1 - 2" x 4.1 yd. Conforming gauze roll bandages
2 - Gauze dressing pads 3" x 3"
2 - Gauze dressing pads 4" x 4"
2 - Sterile eye pads
2 - Non-stick pads 2"x3"
6 - Gauze dressing pads 2" x 2"

10 - Cotton tipped applicators

References/Instruments/Misc:
1 - Scissors
1 - Tweezers
1 - 40 Page First Aid Guide booklet
2 - One time use Thermometers
2 - Medium safety pins
4 - Exam quality vinyl gloves
10 - Cotton tipped applicators

The more information,please visit www.top-customized.com

The perfect gift sale program for cars---- sending customers a surprise

Car market competition is obvious. Each major brand has joined into the same common promotional war. The ways of promotion in a common market, including price cutting & promotion and gifts, of which the more fierce is price war. Although the practical means of markdowns is simple, but with the frequency of use of over-intensive, it would cause bad effects in the market. Consumers will become numb to these products by price changed, or even would not trust the product prices. Although the promotional gifts that are widely used, but each gift is a new promotional plan, and can be combined with more relevant promotions, so the gift market owns the features of innovative, effectiveness, comprehensive strong.

Analysis of gift recommending program. The following is a promotion project  of certain brand car in holiday:

Welcome ceremony while entering the store: all the friends who are going to the 4S shop in High-tech Zone to look at cars, can get a beautiful and practical welcome gift. They can choose one infinite joy with the one gifts of acrylic tissue boxes, keychain, multi-functional portable pen, etc.

Ceremony gifts for experiencing testing car driving: If you are interested in a particular car, why not to have a try, and there will be a more beautiful beauty package, crystal ashtray, lighter, etc. waiting for you.

Acknowledge gifts for ordering cars: friends who go to shop to order car will get a more beautiful ceremony gifts for thanking. Such as mouse in advanced multi-faceted car model or creative kettle fans, silicone bracelets etc.

Thanksgiving gifts for buying cars: All consumers who buy a car will have the chance to get services and after-sale protection provided by company. Meanwhile, the thanksgiving gifts will be sent without stopping. Advanced car charger, quality camping tents, will add your life with cars colorfully.

The program will adopt the gradient way of sending gifts, step by step to attract consumers’ "eyeball" until promote car sales deal successfully.

"Courtesy gift for people entering into the store, " with the more common promotional gifts to attract customers’ coming. Tissue boxes, custom key chains, and so are the various brands of portable document are commonly used as promotional products;" Experiencing gifts for test driving, " its value will be a little higher, and more emphasis on practical feature and interesting feature, which  echoes with the fun of test driving;

"Acknowledge gifts for ordering cars" means that it can directly boost sales. So it requires promotional gifts should be novelty, high quality and the not low price; so the brand choices to use the mouse which is creative senior steam kettle fans. These two products not only meet the requirements as set cars ceremony, but also can easily customize the advertising gifts. Hence the promotion is also a brand of propaganda.

"Thanksgiving gifts for buying cars, " which is designed to facilitate the final transaction. So the merchants are willing to invest in this link, and adopting some higher-end gifts. Like the case of the car charger, camping tents are all good choices.

In addition to these gifts, merchants can choose car refrigerator, slap watches, suits and other more advanced high-end business gifts, which are also our regular promotional offered products for the car program.

The more information,please visit http://www.top-customized.com

Custom Promotional gifts,slap watch,custom keychain,silicone bracelet

The selection of gifts’ promotion

By combining with other promotional ways, promotional advertising gifts can have a positive impact on consumers. If generally considering of the design and implementation of promotional advertising gifts and other promotions, they will magically produce a much stronger effect than single one. On contrast, if the design and implementation is isolated, they will bring the objective effects on opposite side - especially the poor promotion activities, will quickly erode brand image which has been established for many years of long-term. Moreover, a good quality performance is the base to improve the effectiveness of promotional advertising gifts. Therefore, the enterprises must not exaggerated during promoting advertising gifts, but should achieve their commitments for consumers, or it would only be counterproductive. To improve the effectiveness of promotional advertising gifts, enterprises should follow the following five steps

Clearly defining the goal of advertising promotional gifts

It is what a enterprise achieve its goat through gift promotional activities. But are advertising gifts’ promotional activities held for improving the visibility, image, or attempting to cultivate loyalty? Enterprises need to understand customers and know the markets, then combine with business to determine the specific business objectives. Enterprises are proposes to follow the product’s life cycle to design the goat of advertising gifts. It means during the introduction period, advertising gifts’ target is spreading brand message. For example, towel cakes and key rings which should be able to carry the necessary information, their growth period should be changed to advise consumers to use particular brands. While during the mature period, advertising gifts are main to remind people of continuing to use a certain brand just like a slap that is a good choice of goods.

Rigorous formulation of promotional plans

For achieving the goal of the specific needs of the market, enterprises should choose the right promotional means of advertising gifts. Any plan should not be based on limited experience, or the use of conventional top-down manner, but should be based on the objective facts, adopted the revenue and profit-oriented, bottom-up approach for preparation, and finally committed to achieve a win-win result.

Correctly carrying out promotional programs of advertising gifts.

For ensuring the advertising promotional gifts effectively operated, enterprises should cooperate with manufacturers, sales teams and distributors. While arrange the budget for advertising gifts, the enterprise needs to determine the most effective expenses for advertising gift. They should consider advertising gifts’ coverage rate of the target audience; consider the cost while selecting advertising gifts. In terms of this aspect, they must try to select the advertising gifts which are of high coverage of target audiences with relatively low-cost;   convey the message which should meet the needs of customers in different regions. Meanwhile, promotional budget should be arranged based on the oriented of bottom-up way and profit. Power balance bracelet is an affordable style goods, but by considering widely welcome in the promotional gifts, you may consider of a sports brand promotional gift.

Rationalized setting for advertising gifts’ promotional content.

 Advertising gifts’ promotion should based on and enhance its definition and main profit of advertising gifts. But we should be taken to avoid a different theme (or no theme, just have a LOGO), which is very important . All of your promotional gifts such as leather keychain and silicone bracelets must be focused on its key point. Similarly, a promotional activity of advertising gifts should be focused on their subject, so that it can creatively highlight the brand's advantage.

Monitoring and estimating its effectiveness of advertising gifts’ promotional activities

We should adopt the specific quantitative criteria to assess the effects and influence of advertising promotional gifts, and to improve and perfect future promotional activities according to the results of monitoring and evaluation of advertising gifts. While at this point, enterprise should work closely with the market research firm, and jointly estimate the effectiveness of promotional advertising gifts.

The reason why these five steps should be followed is there are two advantages while based on the market circumstances, evidence-based method of advertising promotional gifts: First, it forces each part of the marketing mix to achieve marketing targets; Second, it takes into account the different advertising gifts in a different location in the market and its competitors’ difference in promotional activities of advertising gifts

In short, the company's efforts in these areas can improve the effectiveness of its advertising promotional gifts, and thus improve their business performance to a good result.

The more information, please visit www.top-customized.com

The Proper Promotional Gifts is the key to sign bill

For Gift Company, How to Recommend the Proper Promotional Gifts is the key to sign bill.

Firstly, Gifts for Advertising, which mainly includes metal keychain. The characters of the gifts are: the printed logo is very eye-catching, and they often have a clear visual impact, especially Power Balance Bracelet. They enjoy the high turnover rate in the target customer groups and enjoy high opportunities of appearing again, which will impress customers greatly. This kind of gifts can be granted again and again as long as the models be changed.

Secondly, gifts of tools which include toolbox, household tools, rechargeable flashlight and so on.

The greatest advantage of this kind of gifts is that customers have great interests in such tool set. It is also of great value to their work. Especially the sign of logo on the beautiful set will continue to serve the process of communication and deepen the effect of corporate brand. Just due to such character, this kind of gifts are so popular. But because this kind of gifts are typical of durable goods, it is enough to send the one time a year, during the next year, it is necessary to think another kind of gifts.

Thirdly, Decorative Gifts.

The kind of gifts are generally as tie clip, key ring, key chains, cake towel, mobile phone holder, cell phone lanyards and other species. Its main feature is small and exquisite, beautiful and stronger, but it also has some practical value for publicity. Such kind of gifts must be considered the degree of its novelty shapes during the production process, or the effectiveness of these promotional and dissemination will be greatly reduced. In terms of such smart gifts are usually widely accepted by customers, they are not only particularly fond of it, but also will send them to friends as very unique gifts. Thereby, this way will virtually hence company's image and promote its further spreading. But one thing should be noted that, if the image of company is of poor, that will create a negative impression to the customer, so that the company's image will be greatly reduced

Fourthly, Apparel Gifts.

As the name suggests these varieties of gifts are natural including slap watches, cake towels, and other types of cakes. Obviously, it should be clear that a company LOGO is very important, if the design was elegant and appropriate, then, it will leave a profound impact to customers. And it will make customers’ expected value come ture. So, in case, choicing such gifts must be noting about the time of changing the clothing before different seasons, and the space should be faster than the competition companies. Usually company should sent twice a year, once in spring and another in autumn time.

Fifthly, season Gifts.

Chinese New Year season is when the gifts are given to target customers, such as drop tag, etc. These distinctive holiday gifts are placing the role of promoting features. The characteristics of these festive gift is very great and having highly value of significant commemorative collection.  So the gift is the good carrier for spreading company’s culture and image. In addition, if such gifts are constantly contact with customers in the zero distance during half of one year, the subtle power of the role of brand will be very clear and helpful.

Knowledge of promoting gifts by advertising

Sales Promotion (referred to as SP in short) is a sword in the process of market competition, Market promotion, taking the role of enhancing the power of promoting items, so that products can get into and expand market faster. As we see, not every company made advertisement in the market, but without exception, every company carries out the program of promoting products. Therefore, in any implementation of market aggression in our mission, we should not forget to use this powerful weapon.

From comparison between global advertising and promotion, the growth rate of cost for promotion is at least higher three percentage points than advertising cost. Taking the United States for example, its promotional costs in 1980 was 490 billion dollars while in 1986 the cost reached 102 billion U.S. dollars. The ratio of cost between promotion and advertising is about 64:36. By 1991, the total promotion cost took 3 / 4 of the whole marketing cost that is about 75%.

The reason why there is such a big promotion expenses is people are optimistic at this sales form and will benefit from the final results. Therefore, enterprises are willing to pay for the immediate effect.

How to play the effectiveness of promotional gifts?

Firstly, design of gifts

1. Gifts are easily got by people.

The easier getting can inspire everyone to participate in the activity, otherwise, people would feel no luck to own gifts. If so, your gifts can only be regarded as "sample."  However, it is best to let everyone involved. If consumers need to take a great effort to win silicone slap watch, that will certainly do not desire for them to participate.

2. The relative between gifts and products.

There is connected to choice gifts and products. In this way, it will the most directly to make people feel its value. It is like the matching between power balance bracelet and sports. While they are supplementing each other, that will become a strength impression for people.

3. Gifting means send gifts to people in an open way.

Sometimes we clearly tell consumers the price of gifts, it is very effective even if they are cheap gifts. To make consumers feel you are sincere to them will be more effective than in ways of enhancing the loyalty of consumers through advertising or other ways. For example, this cake towel values $ 1, good, let customer know that we sent him a Dollars in gifts.

4. Giving a good name to gifts.

You should focus on naming gifts. During the brands time’s coming, good name will win a good promotion. It will be certainly good at sales. But please do not make your gifts be more famous than your products. Like as power balance bracelet, it is remembered by people shortly.

5. Telling consumers about the enterprise information.

On the one hand, many enterprises distressed for the spread of their own brand, on the other hand they always ignore this vector--gifts. Printing the enterprise logo on gifts such as towel cake and power balance bracelet, and designing a lovely phone numbers are easily able to do. Thereby, try to make each consumer who used your gifts think of your enterprise.

The Origin of Towel Cake

Towel cake is a creative industry which is developing and extending with time’s developing and aesthetics’ expanding. It is becoming the expansion of the industry of innovative towel products. It is making full use of the plastic and folding of towels, and its diversity of colours. Meanwhile, the packing imitates simulation modeling of western-style cakes. Towel cake as a simulation towel cake gift is born from the creative dealing which is based on the heart shape and cartoon animal shapes. Hence, towel cake has become the creative gifts that used to send to people in the wedding and festival days.
Towel cakes can be divided into different sorts based on its different simulation shapes: such as candy style, ice cream style, wedding style, cake style, cartoon animal style and rose style etc.  The products not only single items, but also can be combination packed item. According to different creative ideas, the sorts of products are various, and there are also many new styels are constantly created.
Excepting of its visual, while the towel cake unfolded, the inner towel of product is also could be used in everyday life.
Firstly, the making of towel cake is generally selecting the full cotton towel or face towel to single pack or combine different towel into one. The packaging can be divided into paperback (OPP plastic bags), box package (PVC plastic box, gift box), etc. Secondly, according to customers’ special needs, we can choose different quality towel to produce. What’s more, even some customers require to use the material of bamboo fibre to produce it.
In 1959, a boss from a dessert shop in the small town, the southern France, found the towels in a wagon which is sent to his opposite hotel were exactly like the cake baked just now. So he was abrupt fantasying to fold towels into the cake shape and place them in the showcase. In this way, it was not only saving cost, but also good looking. Indeed, the dessert shop business are getting better, but it was not selling well the cake but the towel cake. Consumers bough the whole towel cake stored. Actually, the original romantic of French people would rather like love but not bread, and this cake shape towel not only with cute exterior, and but also let people drool which let people to enjoy more than bread. Then the dessert shop had never made cake, but had been special in selling cake shape towels.
With being loved by more and more people, the towel cake now be chose as promotional gifts by a lot of businessmen who design the towel cake into different shapes that needed according to oneself then printed on their own logo. Many people receive this elegant gift are reluctant to dismantle it instead they collect those towel cake. Top – Customized Product Ltd is a professional gift trading company, you can customize the most fashionable towel cake in there, and you also can open your mind to think of a good idea then arrange them to design your ideas into objects.