Promotional gifts usually divided into four categories.
① advertising of products: advertising specialty are free gifts, and most of them printed advertisers name, logo, address and telephone number, website etc, the products can be the leather keychain or a metal key ring, all kinds of coasters, fridge magnets, T-shirts and other items.
② Business Gifts: Business gifts are usually expensive than advertising gift. The purpose is to develop and maintain friendly relationship with key customers. Most of these gifts were with the names of recipients.
③ Memorial Prize: commemorative prizes to commemorate the contribution of people who, experience, or commercial activities, most of them engraved with the recipients names .
the common products can be found in silicone jelly watch, dog tag, power balance bracelet, trophies or medals. ④Preferential products: products often to buy or sell in cheap way or it is the product that customers want to buy. The difference is that the general practice to accept the offer products to customers does not assume the obligation to purchase such products.
Promotional items affect many consumers. The promotional products play an increasingly important role in the competition
Campaigns between advertising and public relationships According to the International Promotion Association data, the World promotional items costing 17 billion U.S. dollars in 1994, compared with an increase of 12.6% in 1993. Although the most consumers like promotional items, but desire to achieve the function of promotion of business, For owners, is not easy.
The first "R" is relevant (Relevance). The choice of promotional items and terms of products or services must be closely related to the publicity. Travelers Insurance Company of the
The second "R" is repetitive (Repetition). Only find chance to let consumers often feel the advantage of promtional items and advertisements contained the slogan that can continue to deepen the impression. Therefore, the selection of promotional items, they should consider how consumers will use them. The higher the frequency of use or exposure, "repeat" effect will be greater, such as the key chain and watch, you can choose cheap silicone toy watch or cheap silicone jelly watch and creative leather keychain, promotional items such easier impressive. These are all products that we use every day.
The third "R" is to gain a sense of (Reward). As promotional items is for free or low-cost selling, the customer will always feel it is a bonus. But if features for customers, then should select the most appropriate products, so customers may benefit from being strengthened, perhaps you give them a beautiful towel cake, you can make them excited. The practice experience of the United States
If there are several companies operating the same products, consumers tend to evaluate a company that using promotional items better, if you are willing to spend more money than others, send the customer a simple and practical cheap silicone power balance bracelet, child preparation for their silicone jelly watch. They certainly impressed. Some promotional items, especially high-end products, if they are above the hinge subtle than advertising or obvious words, consumers are more willing to save and use them.
Nowadays, advertising promotional items has become an important part of PR campaign. For business owners, the question is not only whether to adopt, and how to choose the best promotional items that can be achieved "multiplier" effect
